Purpose
The purpose of this WebQuest is to introduce students to the importance that is placed on business and company logos and why.
Objectives include:
-Students will identify various company logos and characteristics associated with it.
-Students will identify how logo characteristics convey a message to the consumer.
-Students will demonstrate how a logo accurately represents businesses.
Learner Description
This WebQuest is appropriate for students in the 9-12th grade Business and Marketing essentials class covering brand image and marketing concepts.
Prerequisites:
-A general knowledge of web navigation,
-Ability to write or orally deliver answers,
-The ability to work well with other students.
Standards:
-WV CSO 1439.9.1 Describe choices consumers make when buying goods and services
-WV CSO 1439.5.1 Identify the four elements of the marketing mix to products and services
-PM: 276 Describe the role of customer voice in branding