Introduction
Welcome back to your four-part online comparative study for the HSC Business Studies topic of Marketing.
This is the forth and final part of the comparative study. We have previously looked into Coca-Cola and Red Bull, both individually and together. Now we will continue comparing and contrasting the two case studies through more in-depht research and analysis.
Upon the completion of the online comparative study, you should have a strong understanding and application of marketing and marketing issues, as well as two case studies to support your knowledge.
Good luck, and have fun.
Task
You have been hired as a marketing consultant by a new entrepreneurial business that is considering entering the beverage market. Your task is to do some marketing research on its potential competitors.
You have previously completed some research on the case studies of Coca-Cola and Red Bull, both individually and together as a comparative study.
You are now required to continue your research, analysis and evaluation of these two case studies though a comparative study.
Process
Open your Word document. Watch the following videos, and make notes to help you complete the following activities:
[video:https://www.youtube.com/watch?v=nr3P4jffUzg align:center]
[video:https://www.youtube.com/watch?v=Cih-OU2NiO8 align:center]
- Coca Cola fact #1 (5:41 of the Coca-Cola video) and Red Bull fact #9 (0:20 of the Red Bull video) are about people that have suffered sevre illnesses due to an overconsumption of the respective beverage. With reference to ethics and corporate social responsibility, evaluate the social and ethical responsibilities that Coca-Cola Amatil and Red Bull GmbH have with regards to the health impacts of their products and the marketing of those products.
Watch the following videos, and make notes to help you complete the following activities:
[video:https://www.youtube.com/watch?v=6KYlxcHH0So align:center]
[video:https://www.youtube.com/watch?v=1ljBfflIyfM align:center]
- With reference to at least two facts/points about Coca-Cola and two facts/points about Red Bull (from across the four previous videos), evaluate the ethical influences of marketing and the imporantance of ethical behaviour. Include in your answer the ethical criticisms of marketing, truth and accuracy in marketing, and good taste in advertising.
Conclusion
Contragulations. You have just completed the forth and final part of your online marketing comparative study for Coca-Cola and Red Bull.
You should now have an sound understanding and analytical perspective on the two case studies as well as marketing as a concept.
Be sure to save all of your work as you will need it for future tasks.
Thank you for completing these WebQuests.
Credits
Videos:
Alltime 10s
"10 Shocking Facts About Coca-Cola"
https://www.youtube.com/watch?v=nr3P4jffUzg
"10 Controversial Facts About Red Bull"
https://www.youtube.com/watch?v=Cih-OU2NiO8
Brand Sins
"Everything Wrong With Coca-Cola"
https://www.youtube.com/watch?v=6KYlxcHH0So
"Everything Wrong With Red Bull"
https://www.youtube.com/watch?v=1ljBfflIyfM