Introduction
Welcome to a four-part online comparative study for the HSC Business Studies topic of Marketing.
This is the first of the four parts. In this part, you are introduced to your first case study: Coca-Cola. The second part will introduce another brand, and the third and fourth parts will form the comparative study between the two brands. Upon the completion of the online comparative study, you should have a strong understanding and application of marketing and marketing issues, as well as two case studies to support your knowledge.
Good luck, and have fun.
Task
You have been hired as a marketing consultant by a new entrepreneurial business that is considering entering the beverage market. Your task is to do some marketing research on its potential competitors.
The first case study that you will research is Coca-Cola.
Process
Watch the following video:
[video:https://www.youtube.com/watch?v=Pdrr3ZxZUOc align:center]
Open a Word document. In your Word document, complete the following activities.
- Outline the major events that led to the creation and evolution of Coca-Cola.
- Create a timeline that highlights these key events.
- Briefly analyse how Coca-Cola as impacted on your life. Include in your answer your consumption of Coca-Cola (or lack of), how its marketing affects you (or does not), and how its marketing does (or does not) correlate with your consumption habits.
Watch the following video, and then complete the following activites using the information presented in the video as well as your own extended online research.
[video:https://www.youtube.com/watch?v=ROgDM1kZq5g align:center]
- In your Word document, create a table with four collumns. Each collumn represents each of the four Ps of the marketing mix (product, price, place and promotion). Complete the table with reference to Coca-Cola.
- Open CmapTools, and create a concept map. The concept is factors influencing consumer choice regarding Coca-Cola. Stemming from this concept are to be the main influences, which are psychological, sociocultural, economic and government. Then elaborate on the concept map. Ensure that clear links are properly shown so that you can create a level 2 or 3 concept map.
Conclusion
Contragulations. You have just completed the first part of your online marketing comparative study.
Be sure to save all of your work as you will need it to complete the comparative study, as well as future tasks.
Use the following link for the next part of the online comparative study:
https://www.createwebquest.com/webquest/marketing-comparative-study-%E2…
Credits
Images:
Coca-Cola Logo
http://vignette4.wikia.nocookie.net/logopedia/images/5/59/Coca-Cola_log…
Videos:
"Animated History of Coca-Cola"
Coca-Cola Conversations
https://www.youtube.com/watch?v=Pdrr3ZxZUOc
"Coca-Cola Marketing Strategy Analysis"
Jam Tutorials
https://www.youtube.com/watch?v=ROgDM1kZq5g