Introduction
Our School has recently become a "Fresh Tastes" school. This means we will be actively promoting a healthy eating culture through our school canteen.
Task
Your task will be to work with your New Product Promotion team to research, develop and promote a food product which meets the nutritional requirements of the Fresh Tastes Program in the school. Your product should be able to be prepared in the Canteen kitchen, be appealing to primary school aged students, appropriately packaged and affordable.
To complete this task effectively, you will need to work cooperatively within your team and share roles in order to:
- Research recipes and nutritional values
- Calculate costings on ingredients, production and packaging
- Produce packaging and Point-of-sale promotional material
- Create advertising material, such as posters to persuade customers to buy your product
- Design and collect market research data
- Produce evidence that your product meets the Fresh Tastes guidelines
- Develop and deliver a persuasive presentation of your product in order to gain product approval from the Canteen committee and the School Executive
Process
Firstly, you will need to organise yourselves into groups of four or five - no more than five.
Decide which role you will take on. Even though each member will have responsibilities specific to their role, all decisions must be agreed by the whole team.
Promotion team job roles:
Advertising Executive - Designing and creating advertising material.
Financial Analyst - Researching the costing of the product, e.g the cost of ingredients, preparation etc.
Nutritionist - Finding recipes, ingredients and checking their health value.
Production Coordinator - Working with all group members to ensure the task is being completed efficiently.
Promotions Manager - Designing market research materials and conducting surveys.
Fresh Tastes: Healthy Food at School
http://www.health.act.gov.au/healthy-living/healthy-children-and-young-…
Evaluation
Cooperative Rubric
| Criteria | 1 point | 2 points | 3 points | 4 points | Points |
|
Research Information |
Does not collect information |
Collects little information |
Contributes information that relates to the topic |
Contributes a large amount of important information |
|
|
Cooperates with group members |
Never cooperates |
Seldom cooperates |
Usually cooperates |
Always cooperates |
|
| Positive listening |
Always talking, doesn't listen to others |
Talks a lot of the time, rarely listens | Sometimes talks, usually listens | Contributes to conversations but also listens | |
|
Performs job role |
Not aware of role and did not contribute |
Made some contribution |
Performed role within the group | Performed role within the group and assisted others | |
|
Overall group mark |
Assignment incomplete. Little evidence of cooperation or planning |
Assignment mostly complete. Lacks detail |
Assignment completed adequately |
Assignment completed and presented to a high standard. |