Introduction
The 21st century saw a lot of changes in the way things were done and thought about after WW II. The Cold War, the creation of the EU, the wars in the middle east, the rise of terrorism among other hot topics caused a world which was embracing technology and a new global market to turn inward and examine what things mattered to the individual and which did not.
First the intellectuals and existentialists came up with new ways to think. followed by rationalism and realism in art. As more and more people embraced higher education topics such as environmentalism, historical revisionism and the Americanization of Europe became important. Cultural conflicts between the Europeans and the nonEuropean immigrants caused conflict and the radicalization of Islam brought terrorism to the door of the EU. Sometimes thought of as the "me age", the global problems seem all to overwhelming to deal with so individual issues and passions take the forefront. Finding an issue to rally being is the hope of every one of the 753 million people that call Europe their home.
Task
The visual age - if I can't watch it, I won't know it. This is evident by the quality of television today. We've come a long way from the cardboard sets on the original Star Trek to the theatre-quality shows of today. Of course nothing says "buy me" or "follow me" like a well made commercial or ad.
You are going to create 2 commercials which will cover one of the individual issues/hot topics mentioned in the introduction or in your text. Each commercial will be an advertisement for your selected topics. You will need to define the topic, tell us why we should believe (and of course what's in it for me) and finally finish up with some contact information. I'm looking for videos between 3-5 minutes each.
Other's doing this same assignment should coordinate so we do as many topics as possible.
Process
1. Brain storm with a partner as many "causes" or ideologies you can glean from the text and basic searches. Choose at least 2 to work up commercials on.
2. Post your 2 commercial ideas up on the board so that others doing this assignment will not duplicate.