CREATE YOUR OWN PRODUCT- Markting

Introduction

To create a product one must be creatrive an innovative. A product must be attractive and must be satisfying a need.

Please click this link and veiw the

The following pictures gives a relevant summary of how to go about introducing a product.

Task

There are 20 students in the class, however the students will be grouped in pairs. Each group must complete the following :

1.  A) Discuss the various steps that cam be taken to develop a new Products ?

B)  Be creative and develop a new product from your ideas you have. The Product must be attractive to consumers. 

C) The product must be well package, and a suitable lable place on it.

D) A Market research is to be conducted with a target market to proximate how well your product will do. 

NB. This assigment will be orally presented in the next three weeks. Each group will be given 30 minutes to present.

Process

Firstly before you can create a product of your own, one must be knowledgeable about a product, click the link to see the meaning, WHAT IS A PRDUCT?

A product has different aspects to it, to develop an understanding of the different factors namely Pakaging and Labeling of a product click and watch a video to learn more, Product ASPECTS.

Follow this link to see more useful information on the new product steps, CLICK.

To get more ideas and fact on how to design your product follow this LINK.

A market research is an important factor to product developers, they want to know if their product will satisfy a need in a target market. To be aware of the market reseach, click the link to develop your understanding, MARKET RESEARCH

Evaluation

This assignment will be graded accordingly:

SECTIONS

HIGH QUALITY

WORK

FEARLY WELL

WORK

POOR QUALITY

WORK

 

Ideas of the product, the design and creativity

 

20 marks

 

15 marks

 

10 marks

 

Content of the market research carried out by the group

 

10 marks

 

5 marks

 

3 marks

Oral presentation of the product and the result of the market research.

 

20 marks

 

15 marks

 

10 marks

 

 

 

 

Conclusion

This project must be done to the best of your ability, each member of the group must contribute to the developing and the presenting of the product and market research.

After completing the whole project each member of the goups must do a reflection on the step by step manner in which the product was developed and the market reseach was conducted.