Life time Battle for Pride and Sweetness (Cadbury Vs Nestle)

Introduction

Life time Battle for Pride and Sweetness (Cadbury Vs Nestle)

Task

TASK

This class introduces you to online based internet activities known as web quest. This web quest is created in order for you to learn and explore about the two Giant brands and their ongoing battle within the business.

This Web quest is self-explanatory and you will navigate yourself through different set of activities and questions which will help you understand about marketing strategies of these two brands.

Task objective: marketing strategies of Cadbury Vs Nestle.

Process

MARKETING STRATEGIES

Question 1: By following these links below, read about the market segmentation and positioning of the product and answer the following short answer questions

Target marketing and segmentation Cadbury

1)      http://www.slideshare.net/samarasil/marketing-cadbury

2)      http://www.slideshare.net/ArunKhedwal/cadbury-dairy-milk-25605120  

3)      http://www.ukessays.com/essays/marketing/target-market-segments-profile-marketing-essay.php

Target marketing and segmentation nestle                           

1) http://www.ukessays.com/essays/marketing/segmentation-targeting-and-positioning-of-nestle-marketing-essay.php

  1. Define Market segmentation?
  2. Determine who is the target audience for these two brands?
  3. Which form of market segmentation is Cadbury and Nestle using?
  4. Explain what is positioning of the product?
  5. Identify the 7 marketing strategies known as 7P’s in marketing mix?

Question 2: Brand

BRAND POWER :- Cadbury v/s Nestle

1)      https://www.scribd.com/doc/14817717/Nestle-vs-Cadbury

2)      http://www.marketingmag.com.au/tags/cadbury/#.VC9ZQq901hE

3)      http://thecadburychocolatier.wordpress.com/cadburys-brand-strategy/

4)      http://blogs.baruch.cuny.edu/mgt4880nestle/2013/04/08/nestle-international-strategy/

 

Read the Following articles/links provided on the Cadbury v/s Nestle and answer the Following Questions.

  1. Define branding strategy?
  2. What are the three main factors of branding strategy that Cadbury and Nestle will consider in their business?
  3. Determine how branding can improve a consumers opinion of the product?
  4. Outline the role of logos and brand personality of Cadbury and Nestle. Why they have changed it over time and how it effects on their sales growth?
  5. Explain how Cadbury and Nestle can increase their sales and growth by using these new projects? Clarify why these brands implemented projects in the past and what were the results?
  6. Evaluate how these brands started their marketing globally and what marketing strategies are used? Please explain the outcome?

     

  

Question 3:  Packaging

Customers are always attracted to the product packaging and are hesitant to buy a generic product with no brand name. They are mostly fascinated by the looks.  Please look at these articles on packaging and answer following questions.

packaging of Cadbury

http://www.business2000.ie/pdf/pdf_3/cadbury_3rd_ed.pdf

packaging of Nestle

http://www.packagingcovenant.org.au/data/Resources/Nestle_Case_Study_FINAL.pdf

  1. Discuss why the packaging plays an important role of the product?
  2. Discuss the similarities and differences of the packaging of two companies and its marketing strategies.
  3. Explain the costs involved for packaging for both companies and how it affects the business?
  4. Determine which product out of Cadbury and Nestle you think is more sustainable and evaluate what strategies are been used for sustainable packaging?

Question4 : Price

The link given below is for your reference and to understand the pricing strategies of Cadbury and Nestle

Pricing stratagies of Nestle products

http://www.reuters.com/article/2013/10/17/us-nestle-results-idUSBRE99G06V20131017

Pricing stratagies of Cadbury

http://www.studymode.com/subjects/price-strategy-cadbury-dairy-milk-page1.html

Answer the Following questions by reading the article on pricing strategies.

       1. Define pricing strategy? List the types of pricing strategies?

       2. Describe what kind of pricing strategies have been used for Cadbury and Nestle?

       3. In your opinion, Explain what Cadbury and Nestle should do to improve their pricing strategies?

For these scenarios given below, analyses which type of pricing strategy fits the most in the following:-

  1. If Cadbury has Dairy Milk range, what can Nestle do to compete?

       2.  Nestle is selling at the lower prices and Cadbury sells at higher price

       3.   Cadbury is in high demand but unfortunately the supply went very low

       4.   High in competition

       5.   Cost is added within the product

Question5 :- Price

 Answer the following for  Pricing strategy by using the following words ..

The following are some different types of pricing strategies . Please use these to answer the following questions.

Product deletion 

pricing  

Loss Leader 

Penetration pricing 

  Price

  1. Business charge the money from the customers for their product ______
  2. Prices are always set to lowest as possible for the affordability of consumers _______
  3. Very few products are produced and sometimes no profit is made_____
  4. Product is not on the sale anymore ___

Question 6:  Price

SALES FIGURES  

Look at the sales figures of Cadbury and Nestle for year ending 2013 (quarterly) and answer the following given questions.

Sales in thousands

Quarterly

Cadbury Sales

Nestle Sales

Jan2013- mar2013

$2000

$1500

Apr 2013- Jun 2013

$5500

$2500

July2013-Sep 2013

$8000

$8500

Oct2013-Dec2013

$10000

$10000

Total Sales

$25500

$22500

Average Sales

$25000

$21000

Total Revenue

$50000

$49000
  1. Construct a bar graph for Cadbury and Nestle on the sales figures given for 2013 quarterly?
  2. Calculate the percentage of the market share for both Cadbury and Nestle?

Question 7 :- Promotional Strategies:-  

Please follows the YouTube video links and have a looks at the commercials of Cadbury and Nestle which these companies have used to promote themselves in the market.

videos of Cadbury

1)      http://youtu.be/TnzFRV1LwIo

2)      http://youtu.be/aAymavc19Zs

3)      http://youtu.be/uHtDRw4ujYw

4)      http://youtu.be/K0PsYfEyvJY

videos of Nestle

1)      http://youtu.be/kJGZXmCPksA

2)      http://youtu.be/t02mfaEbwDY

3)      http://youtu.be/tsry7AsVnNI

4)      http://youtu.be/syZju6ui394

Answer the Following questions?

  1. Define Promotional strategy?
  2. Explain what are their promotional strategies behind making these commercials? Why these companies differ their commercials with other countries? In other words why the promotions of brands are different in all countries. Give reasons?
  3. Critically Analyse Why Cadbury and Nestle have different kind of methods to promote their product?
  4. Evaluate on the benefits of promoting their products?

Question 8:  Place and Distribution strategies

Please Read the following article and answer the following questions

place / distribution of Cadbury

1)      http://www.slideshare.net/swatiluthra5/cadburys-marketing-ppt

2)      http://www.answers.com/Q/What_channels_of_distribution_used_by_Cadbury

place / distribution of Nestle

1)      http://www.slideshare.net/selvakani/01-nestle-final page 5 of 28

 

  1. What is your understanding on place/distribution strategy?
  2. What are distribution channels of Cadbury and Nestle?
  3. Please explain what is Term of Operation?

 

Question 9: People/Process and Physical Evidence

Please read the link below on general terminology on these strategies and answer the questions below

http://www.sales-and-marketing-for-you.com/marketing-mix-structure.html

       1.  What is your understanding on these strategies ?

       2.  Explain what process refers to for Cadbury and nestle ?

Question 10 : Marketing stratgies

Please open and read the following 2 Links of marketing strategies of Cadbury v/s Nestle.

Marketing strategies of Cadbury v/s Nestle

Marketing strategy of cadbury

1)      http://www.ukessays.com/essays/marketing/marketing-strategy-of-cadbury-marketing-essay.php

 Marketing stratagies of nestle

1)http://www.academia.edu/4113679/Nestle_Marketing_Plan

2)https://www.scribd.com/doc/33118347/Marketing-Strategies-of-Nestle

 Task: You are required to write 350 word report on the marketing strategies of Cadbury and Nestle and how they differ from each other?

Question 11:

Note: This question is linked with above question on marketing strategies. Based on this scenario, you are required to write a 250 words report

The Owners of the NESTLE are very much worried about the low profits of the business.

Some investigations detected following issues by which the profit went down.

  • Consumers are not enjoying the taste of the product
  • The management is very poor
  • The Accounts receivables are very poor
  • Low prices are been offered by coke

Your Task: You are one of the advisors of the Nestle Company.  Recommend some effective market strategy so that they can improve their business profits and sales. 

 

Question 12:

Please read the link below in terms of global marketing of Cadbury and Nestle  and answer the following questions:

Global marketing and branding of Cadbury

1)      http://www.marketingmag.com.au/tags/cadbury/#.VC6KSfmSyFA

2)      https://www.cadbury.com.au/admin/file/content2/c7/Our%20Marketing%20Code.pdf

Global marketing and branding of Nestle

1)      http://www.adbrands.net/ch/nestle_ch.htm

  1. Define Global and e-marketing?
  2. Compare the similarities and difference in global and e-marketing?
  3. Why a popular brand like Cadbury has the same Logo worldwide. What are the reasons behind it?
  4. Advise on global marketing strategy of Cadbury and Nestle? Write your opinions?
  5. Name 2 methods a business like Cadbury can pursue for global marketing?
  6. Why are these brands so keen to use global marketing?
  7. Describe the strategic positioning of Nestle?
  8. Explain what problems can arise in global marketing?

 

Question 13:

Plan your marketing stratgies

I have found an excellent website link which will help you learn more about marketing and its strategies that might be helpful in future

TASK:

You are planning to open up your business after you graduate from year 12. What marketing strategies would you use and how would you plan your business to be successful?

 

Evaluation

 

 

Assessment Criteria Marks Your marks
All the Questions are
attempted		 10
Responses to the
questions are in depth and well written		 10
Web quest sources are
used to answer the questions		 5
Activities are
finished on time		 5
Punctuation and grammar 5
Conclusion

CONCLUSION

 

~~~~~~Congratulations~~~~~~

You have successfully completed the activities