Introduction
HELLO STUDENTS AND WELCOME TO OUR WEBQUEST ON MARKETING!
The marketing planning process is carried out in the drafting of some interconnected plans.
The time factor is gaining importance.
Have you ever wondered what marketing is for?
Browse this resource
https://www.youtube.com/watch?v=Uuuxs9gO8C0&feature=youtube_gdata
Task
Task 1
Operational or short-term planning?
Task 2
Strategic or long-term planning?
CAN YOU MAKE THE DIFFERENCE between
strategic plans
and
operational plans?
Process
GROUP 1 Strategic Marketing
-
needs analysis
-
subdivision of products and markets
-
evaluation analysis
-
analysis competitiveness
GROUP 2 Operative Marketing
-
target segments
-
marketing tools
-
marketing mix
-
marketing budget
Evaluation
|
I collaborated with the members of the group |
mediocre |
sufficient |
good |
optimal |
|
I developed the points requested by the teacher |
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|
I used the power point to make the presentation |
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|
I have developed a concrete case |
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|
I presented the work done |
Conclusion
CONGRATULATIONS STUDENTS!