Young European Entrepreneurs

Introduction

The Young entrepreneurs project aims to make students aware of the influence of current European megatrends such as "sustainability", "digitization", "cultural diversity" and also the impact of "Covid 19" on entrepreneurship and consumer behaviour but also the world of work. The students will first analyse the current structure of needs in the individual participating countries and in doing so become aware of the cultural diversity in Europe. Building on this, they will then set up their own model company with a corresponding product range. They will then carry out advertising campaigns and handle the sales process. The experience gained will then be reflected in an annual report.

Task
  1. The students shortly present existing companies of their respective home countries and then conduct SWOT analysis for them
  2. The students create mini companies in national mini teams. Then the students decide from which company they want to buy products from and do business
  3. The mini companies make purchases and issue invoices.
  4. Creating advertising campaigns for the European market.
  5. Creating job advertisements and job applications.
Process
  1. Analysis of existing companies in the current market situation

            (a) Familiarise yourself with the SWOT analysis tool by watching the following two videos.

                  https://www.youtube.com/watch?v=9-NWhwskTO4

                  https://youtu.be/JXXHqM6RzZQ

                 They then conduct a SWOT analysis for companies from their respective home countries.

                  In the following two videos,  Starbucks and Apple are examined with a SWOT analysis as examples.

                  Example for a SWOT analysis: Starbucks - https://www.youtube.com/watch?v=mR9eICQJLXA

                  Example for a SWOT analysis: Apple - https://www.youtube.com/watch?v=3avyWEqVUJg

            (b) Your task is now to perform a SWOT analysis for a company from your country.

                  Please visualise your results with the programme www.genial.ly

            (c) Students read the SWOT analyses of their partner classes and prepare a quiz for a partner class.

                 Example: https://view.genial.ly/5fa2cd1a560aa70d72893232 (SWOT)

                 https://twinspace.etwinning.net/119802/pages/page/1172087 (Quiz)

Evaluation
CATEGORY Exemplary - 4 Accomplished - 3 Developing - 2 Beginning - 1
Contributions Routinely provides useful ideas when participating in the group and in classroom discussion. A definite leader who contributes a lot of effort. Usually provides useful ideas when participating in the group and in classroom discussion. A strong group member who tries hard! Sometimes provides useful ideas when participating in the group and in classroom discussion. A satisfactory group member who does what is required. Rarely provides useful ideas when participating in the group and in classroom discussion. May refuse to participate.
Problem-solving Actively looks for and suggests solutions to problems. Refines solutions suggested by others. Does not suggest or refine solutions, but is willing to try out solutions suggested by others. Does not try to solve problems or help others solve problems. Lets others do the work.
Attitude Never is publicly critical of the project or the work of others. Always has a positive attitude about the task(s). Rarely is publicly critical of the project or the work of others. Often has a positive attitude about the task(s). Occasionally is publicly critical of the project or the work of other members of the group. Usually has a positive attitude about the task(s). Often is publicly critical of the project or the work of other members of the group. Often has a negative attitude about the task(s).
Focus on the task Consistently stays focused on the task and what needs to be done. Very self-directed. Focuses on the task and what needs to be done most of the time. Other group members can count on this person. Focuses on the task and what needs to be done some of the time. Other group members must sometimes nag, prod, and remind to keep this person on-task. Rarely focuses on the task and what needs to be done. Lets others do the work.
Working with Others Almost always listens to, shares with, and supports the efforts of others. Tries to keep people working well together. Usually listens to, shares, with, and supports the efforts of others. Does not cause "waves" in the group. Often listens to, shares with, and supports the efforts of others, but sometimes is not a good team member. Rarely listens to, shares with, and supports the efforts of others. Often is not a good team player.
Creativity and Attractiveness of digital product Routinely uses time well throughout the project to ensure things get done on time. Group does not have to adjust deadlines or work responsibilities because of this person's procrastination. Usually uses time well throughout the project, but may have procrastinated on one thing. Group does not have to adjust deadlines or work responsibilities because of this person's procrastination. Tends to procrastinate, but always gets things done by the deadlines. Group does not have to adjust deadlines or work responsibilities because of this person's procrastination. Rarely gets things done by the deadlines AND group has to adjust deadlines or work responsibilities because of this person's inadequate time management.
Quality of work - Creativity and Attractiveness of digital product Provides work of the highest quality. The digital presentation is exceptionally creative and attractive. Provides high quality work. The digital presentation is creative and attracts the attention of the audience. Provides work that occasionally needs to be checked/ redone by other group members to ensure quality. There are sometimes creative parts. Provides work that usually needs to be checked/ redone by other group members to ensure quality. Presentation is not creative. It confuses the audience.
Presentation Speaks clearly and distinctly all of the time. Speaks clearly and distinctly 80% - 90% of the time. Speaks clearly and distinctly 70% - 80% of the time. Often mumbles and cannot be understood.
Use of English (Presentation and Group Work) Uses English nearly all the time. Tries to adopt English as the main means of communication. Uses English 80% of the time. Tries to stay focused on the English language. Uses English 50% of the time but often falls back into Italian. Does not use any English at all.