Introduction
Task
1- Add an example of an advertisement using propaganda
technique
• Analysis of the elements of that technique and how they are present
in the chosen advertisement
• What is the marketer’s goal?
2-Briefly research the following propaganda techniques writing a brief definition of each:
•Bandwagon
• Plain Folks
• Fear
•Glittering Generality
• Testimonial
• Transfer
• Name Calling
Process
Search the internet for your favourite AD
Create a prsentation with the required points from above
Be ready to present in class on cycle 18
Evaluation
Scoring Rubric for Oral Presentations:
PRESENCE543210
-body language & eye contact
-contact with the public
-poise
-physical organization
LANGUAGE SKILLS543210
-correct usage
-appropriate vocabulary and grammar
-understandable (rhythm, intonation, accent)
-spoken loud enough to hear easily
ORGANIZATION543210
-clear objectives
-logical structure
-signposting
MASTERY OF THE SUBJECT543210
-pertinence
-depth of commentary
-spoken, not read
-able to answer questions
VISUAL AIDS543210
-transparencies, slides
-handouts
-audio, video, etc.
Conclusion
Be creative 😁