Selling Popular Culture in Australia

It is post World War II, you have just been offered a job working in the marketing department at a very influential magazine company in Sydney, Australia. Your first task for your new job is to create a one page advertisement for a new type of technology that has become popular in Australia. You have been given this assignment to appeal to millions and hep sell more of this popular and life-changing product.

Source 1: Readers Digest Article from February, 1955. Advertising the new Morris Minor cars. 

Click on the task page for more information on how to achieve this. 

For this task you will need to:

Conduct some research into the technology that become popular in Australia after the War between 1945-1950.

You will need to look at where it was invented, how it found its way to Australia, why it became popular, how it is linked to popular culture and how it changed the lives of Australian people. All of this information will help you when constructing your advertisement. 

Your job is to make sure your advertisement is accurate and appeals to the people from the post-war era. Good luck on your journey to the era enjoyed by your grandparents. 

Source 2: Coca-Cola cooking advertisement April 1957, featured in Woman's Day.

STEP 1: (5-10 minutes)

Using the internet research technology that became popular in Australia between 1945-1950. In your books make a list of all the ones you find, remember technology can include but is not limited to: cars, home appliances, cooking equipment and office tools. 

STEP 2: (15-20 minutes)

Look at the following sources and complete T.O.M.A.C.P.R.U. analysis in your books. For this task you can work in small groups to spilt the sources between members. (while you are completing this take notice of the key features that these advertisements share). 

Source 3: Hills Hoist advertisement from 1956 in the Australian Women's Weekly. 

Source 4: Playground Equipment advertisement, 1956 from the Australian Women's Weekly. 

Source 5: Sunbeam Waffle Maker advertisement 1957 featured in The Australian Woman's Weekly.

Once you have completed this research some more advertisements from the era on google. Make note of the types of marketing they used and how they sold products (for example the hills hoist clothesline was marketed for women). 

STEP 3: (20-25 minutes)

Now that you understand more about the advertising nature of the post-war period in Australia. Go back to your original list of technologies that became popular during 1945-1950, choose one and create your very own magazine advertisement. Your advertisement should aim to appeal to the post-war generation of Australian's and should include:

- Product name

- Price

- Features

- Where it can be purchased

- Benefits of owning it 

- An illustration 

- The origin of the product (is it Australian owned or was it made in America)

You can either draw this in your book or create it using google docs or slides. 

You can also work in small groups to complete this. 

Once you have completed it notify me so I can sign off and send it through to publishing. 

Student name/names:

Congratulations on successfully finishing your first job assignment, the editor was so impressed you have been offered a bonus. 

All source material came from the Australian Magazine archives.