Introduction
Look at these expressions.
What are they?
"Just Do It"
"Think Different"
"Because You're Worth It"
"There are some things money can't buy. For everything else, there's MasterCard."
What things come to your mind when you read these slogans?
Advertising is a means of communication with the users of a product
or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.
Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements).
Task
Task:
You are an advertising executive at