Introduction
PART 1
In the enterprise, disruptive innovation can be risky because it requires employees to embrace a radically different approach to product development or marketing. Often a product of out of the box thinking, disruptive changes can initially seem out of step with contemporary preferences but prove successful in their ability to create new market opportunities where none existed before. In order to predict the effectiveness of a technology managers make different polls and researches. Peples' opinions are quite valuable for them.
There are several technologies that are on the horizon at this very moment and that can become disruptive. A great nimber of businesses is interested in them. Technology transfer is particularly relevant because of the great interest by developing countries in this issue. This interest arises from the fact that many developing countries are in a phase of massive infrastructure build up. Delays in technology transfer could therefore lead to a lock-in in high-emissions systems for decades to come. Progress on this matter has usually been linked to progress on other matters of specific interest to developed countries. Thus the international company "AMAZON" is looking for the specialists who are able to promote one of the disruptive technologies. The first step that should be made is a customers' analysis. An investigation of the customers' preferences is required.
"Amazon" is looking for third-party sellers throughout the world. They are formong international teams consisting of the members from one and the same country. You have a chance to join this company. Your task is to investigate the market and to promote one of the disruptive technologies that are on the horizon.
PART II
According to your primary researches there is one disruptive technology that is on the horizon. You need to investigate it more profoundly to be able to join the "Amazon".
The roles to perform:
- Journalist (deals closely with commercial issues, specializes in advertising campaigns).
https://en.wikipedia.org/wiki/Technology_journalism
- Entrepreneur (exercises initiative by organizing a venture to take benefit of an opportunity and, as the decision maker, decides what, how, and how much of a good or service will be produced).
http://www.businessdictionary.com/definition/entrepreneur.html
https://en.wikipedia.org/wiki/Entrepreneurship
- Scientist (a specialist in horizon scanning, regulation and standardisation).
https://ec.europa.eu/jrc/en/news/scientific-support-disruptive-technologies-flying-car-example
- Politician (a specialist in anticipating regulatory needs; accurately designs and coordinates policy actions in order to fully exploit the technology and maximise its effectiveness).
https://ec.europa.eu/jrc/en/news/scientific-support-disruptive-technologies-flying-car-example
http://www.thetimes.co.uk/tto/public/ceo-summit/article4497899.ece
Task
Each of the specialists should cover the following issues:
- the roots of the disruptive technology you have chosen;
- its initial market;
- its market value, advertising campagne;
- the effectiveness and future popularity;
- governmental policy concerning the technology's implementation;
- ways to promote the technology.
Lexical areas:
Units 1-3 of Business Advantage Intermediate
Grammar areas:
Present and Past Tenses (Units 1-3 of Business Advantage Intermediate).
By the end of the Web Quest you will make a PowerPoint Presentation ‘Disruptive technology of the XXI century’ reflecting the main points of the problem chosen, which will help you to visualize the solution of the main research question. The main research problem is TO FIND THE WAY TO PROMOTE THE TECHNOLOGY ON THE INTERNATIONAL MARKET.
Resources:
http://www.marketing-schools.org/types-of-marketing/disruptive-marketing.html
Process
This is a description of the steps you should go through in accomplishing the task, with links embedded in each step:
To choose a disruptive technology.
To study general information carefully.
To set up goals.
To choose a communicative role.
To identify the area of activity according to the role chosen.
To analyze the information.
To create the Web Quest.
To achieve goals.
To analyze your activity.
While performing the task of the Web Quest answer the following questions:
- Why is the technology, chosen by you, disruptive? How have you identified it?
- What are the most crucial influences of the technology?
- What results do you expect to get after studying the problem? What are the objectives of your research?
- What can be the difficulties of the research? Can they be overwhelmed?
- What are the ways to meet the above objectives? Are these ways satisfactory?
- Can the technology be promoted using the results of your activity? Why?
Evaluation
The evaluation describes to the students how their performance will be evaluated, and is often in the form of a scoring rubric. The standards should be fair, clear, consistent, and specific to the tasks set.
Speaking evaluation:
excellent
- the speaker has a good range of vocabulary for matters connected to his/her field and most general topics;
- he/she can vary formulation to avoid frequent repetitions but lexical gaps can still cause hesitation and circumlocution;
- lexical accuracy is generally high though some confusion and incorrect word choice does occur without hindering communication;
- he/she uses a range of complex structures with some flexibility but rarely produces error-free sentences (grammar mistakes persist);
- the speaker is calm, relaxed, keeps eye contact.
good
- the speaker has a sufficient vocabulary to express him/herself with some circumlocutions on most topics pertinent to his/her everyday life such as family, hobbies and interests, work and current events;
- he/she shows good control of elementary vocabulary but major errors still occur when expressing more complex thoughts or handling unfamiliar topics or situations;
- he/she produces basic sentence forms with reasonable accuracy; uses a limited range of more complex structures which are quite comprehensible;
- the speaker is a bit nervous, too fast or too slow rate of speaking but in general it doesn’t disturb comprehension.
satisfactory
- the speaker has a sufficient vocabulary to conduct routine everyday transactions including familiar topics and situations;
- he/she has a sufficient vocabulary for the expressing of basic communicative needs/ has a sufficient vocabulary for coping with simple survival needs;
- he/she can control a narrow repertoire dealing with concrete everyday needs;
- he/she produces basic sentence forms with reasonable accuracy; uses a limited range of more complex structures, but these usually contain errors and may cause some comprehension problems.
poor/bad
- the speaker has a basic vocabulary repertoire of isolated words and phrases related to particular concrete situations;
- no descriptor available;
- he/she produces basic sentence forms and some correct simple sentences but subordinate structures are rare; errors are frequent and may lead to misunderstanding.
Conclusion
Suggest ways of doing things differently to improve the lesson. Comment on your performance and Web Quest results answering the questions:
- What were the most actual aspects of the technology you’ve chosen?
- What were the most interesting and relevant parts of the Web-Quest? Why?
- What was the least interesting part of the Web-Quest? Why?
- What was the most difficult part of the Web-Quest? Why?
- What have you learnt while performing the work?
- What aspects of your Web-Quest correlate with the next topic you are to learn?