Consumer Choice

Introduction

WELCOME

COMMERCE YR 9

Ever wondered what decisions consumers face when they purchase products and services.

Let’s find out by conducting market research, learning about comparative shopping and reflecting on own personal consumer experiences.

Learn about consumer products and how they affect our everyday lives through these virtual fieldwork lessons.

Task

Your task is to go on a virtual fieldwork trip of a shopping experience based at Macarthur Square. You will be given activities to complete and to share your thoughts on consumer choices, decisions and consumer behavior.

BEGIN Here

https://www.youtube.com/watch?v=xrz0KuqF_4U

Process

LESSON 1 Consumer Choice

Task 1 --- Observation and Interpretation Learning Outcomes5.1, 5.2

Nowadays, consumers face a large range of products in supermarkets and online shopping. The current economic downturn has made the consumer's decision-making process more difficult. We can identify why shoppers choose the certain products and also what drives consumer decision, and the overall impact consumers have on brands.

[video: https://www.youtube.com/watch?v=eZO3XrFH7G0]

TASK: Watch the video above and answer the corresponding questions.

What does consumer choice mean?

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What does having too many choices mean for consumers?

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Why might consumers be confused about which products to purchase?

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What factors does a consumer consider before making a purchase?

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Task 2--- Observation, Interpretation & Organisation Learning Outcomes5.1, 5.2, 5.8

https://www.youtube.com/watch?v=WHYT2--pOQk

TASK: Watch the video above and consider how factors affecting consumers listed below and then create a mind map based on what you have learnt.

1. Consumer behaviour
2. Consumer decisions
3. Consumer choice
4. Marketing-
5. Price
6. Brand- loyalty
7. Online vs shopfront?

MIND MAP

CONSUMER
CHOICE

RESOURCES:

How to Make a Mind Map - The Basics by Susan Gregory https://www.youtube.com/watch?v=wLWV0XN7K1g

How to Mind Map for Study Success By Jane, http://learningfundamentals.com.au/blog/how-to-mind-map/

LESSON 2 Comparison Shopping

Task 3 --- Observation and Interpretation Learning Outcomes5.1, 5.2

Research shows that prices can vary for all types of products; therefore it makes good sense to comparison shop before buying. Comparison shopping is especially beneficial when buying expensive items, items you purchase often, or items where the product quality or prices vary greatly. Through the use of advertisements, catalogues, telephone inquiries, or the Internet, comparison shopping is easy and can save you money.

[video:]https://www.youtube.com/watch?feature=player_embedded&v=ZoBtoQTgE74

TASK: Watch the video above and answer the corresponding questions

1. What is comparison shopping?

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2. When is comparison shopping most beneficial?

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Why is it significant and recommended to?

Compare the units/ quality______________________________________
Buy larger units________________________________________
Generic and store brands__________________________________
Coupons and discounts ___________________________________

What other products/ services can be compared?

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Task 4- Observation, Interpretation & Organisation Learning Outcomes5.1, 5.2, 5.8

https://www.youtube.com/watch?v=o3IVxr_mDek

TASK: Watch the video above and list how the two brands of tomato sauce differ in the table below; Generic store brand vs. Premium Heinz brand. Consider these factors;

Packaging
Branding
Placement
Product bottles
Prices
Advertising

Generic store brand	Premium Heinz brand
Strengths	Weaknesses	Strengths	Weaknesses

RESOURCES:

http://www.heinz.com.au/

http://www.coles.com.au/search?q=tomato+sauce

LESSON 3 Comparison of 2 products

Task 5- Observation, Interpretation & Evaluation Learning Outcomes5.1, 5.2, 5.8

https://www.youtube.com/watch?v=7Slr6f3SuMY

https://www.youtube.com/watch?v=tP5MeYx9bUA

https://www.youtube.com/watch?v=WHYT2—pOQk

TASK: Watch the video above and write 200 word discussion on how price and advertising influence a consumers choice?

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Task 6- Interpretation, Organisation and Collation Learning outcomes; 5.1 5.2, 5.7, 5.8

Using web sources and market research compare 2 products. Choose from one of the following categories:

Breakfast Cereals
Mobile Phones
Milk
Orange Juice

Fill in the table below for your chosen product category. Use the websites provided to start your market research and use a variety of information and data to support your products.

TASK: Fill in the table and then rank the best purchasing option for consumers.

Category: CEREAL	BRAND 1	BRAND 2	BEST OPTION
PRODUCT NAME
PRICE
STORE
Quantity
COUPON/ Discount
AVAILABLE ONLINE PURCHASE
TARGET MARKET
COMMENTS

RESOURCES:

CHOICE WEBSITE https://www.choice.com.au/search?q=compare
CEREAL COMPARISON http://www.finder.com.au/cereal-comparison
HEART FOUNDATION http://www.heartfoundation.org.au/healthy-eating/food-and-nutrition-facts/Pages/cereals.aspx
YOU COMPARE http://youcompare.com.au/mobilephones
GET PRICE http://www.getprice.com.au/mobile-cell-phones.htm
DAIRY AUSTRALIA http://www.dairyaustralia.com.au/Markets-and-statistics/Prices/Farmgate-Prices.aspx
AUSTRALIAN BEVERAGES http://australianbeverages.org/products/juice-fruit-drinks/

Task 7--- Remembering, Reflection and Evaluation Learning Outcomes 5.1, 5.2

Evaluate and reflect on the web quest task and submit a 200 word personal reflection; consider these questions:

What did you learn?
Was the online method of learning effective for you?
Share personal insights in your experiences as a consumer.
What part of the online activities did you enjoy?
How can the web quest be improved?

REFLECTION

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Evaluation

Assess Student Participation

Achievements	Satisfactory	Unsatisfactory
Student completes all online tasks.
Students work integrates knowledge and understanding.
Student interprets and discusses the factors influencing consumer choices
Student provides insights from their own experiences.

Student comments and feedback

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Conclusion

CONSUMER CHOICE

Now you have learned about how and why variety of factors influence the choices and decisions consumer make.

So it’s time to learn more, compare more products/ brands and research something else you like.

Next Lesson:

Guest Speaker Brand Developer and Discussion on Consumer Protection

Credits

Created by Ms. Akram

Commerce Teacher

2015

References:

YouTube Videos:

https://www.youtube.com/watch?v=7Slr6f3SuMY

https://www.youtube.com/watch?v=tP5MeYx9bUA

https://www.youtube.com/watch?v=WHYT2—pOQk

https://www.youtube.com/watch?v=WHYT2--pOQk

https://www.youtube.com/watch?v=xrz0KuqF_4U

Images:

http://mysocialgameplan.com/wp-content/uploads/2012/04/Consumer-Decision-Making.jpg

http://www.shoelessvet.com/when-choice-is-demotivating-less-choice-more…

Sources:

Create Web quest (2015) viewed on 10 September 2015 from, https://www.createwebquest.com/node/29119

YouTube (2015) viewed on 10 September 2015 from, https://www.youtube.com/watch?v=ZoBtoQTgE74

YouTube (2015) viewed on 10 September 2015 from, https://www.youtube.com/watch?v=eZO3XrFH7G0

Department of Education and Training, (2005) NSW Years 7-10 Commerce Core 1.1 Commerce Choice, retrieved 10 September 2015 from http://www.curriculumsupport.education.nsw.gov.au/