Introduction
Public awareness campaigns are everywhere around us, from the anti-tobacco "Truth" advertisements we see on T.V, to the latest anti-texting commercial. The purpose of a public awareness campaign is simple: to inform a general public audience a bout a certain topic or issue. Sometimes, public awareness campaigns are persuasive; other times they simply aim to inform and enlighten.
Imagine that you are a volunteer for an organization- maybe you help serve food at a homeless shelter or perhaps you volunteer at a safe house for women and children who are victims of domestic violence. You might even volunteer for a company that is working to produce alternative forms of efficient and usable energy.
Through watching The True Cost, we were exposed to the issue regaring work environments in clothing factories. Most people in the fashion world aren't acknowledging the negative effect these clothes have on those producing them.
Task
You will be creating a public awareness campaign that you are going to advertise and present to the class. Upon completion of the True Cost, you must create a campaign that shares the true cost of clothing with the class. As you are going through the process, remember to keep in mind that you are looking at this issue in detail. Your public awareness campaign will be in the form of either a powerpoint or prezi presentation or a creative posterboard. Your presentation will be 3-5 minutes long and should include both informative text and interesting images.
Over the next week, you will be gathering information for your public awareness campaign from the internet. Using the internet to find sources and information can be useful, convenient, and abundant. However, as we've discussed in class, internet sources can be problematic. It is extremely important to use internet sources that are current, professional, trustworthy, scholarly, and verifiable.
Process
These are the questions that you should aim to answer about your public awareness campaign:
1. What is the public awareness campaign? What is the definition, the history, and the general ideas and theories surrounding your public awareness issue?
2.) What do you want to make your audience aware of about this issue? Do you simply want to inform or do you want to persuade your audience?
3.) What are some of the statistics related to your public awareness?
4.) What solution would you implement to change the problems surrounding your public awarness campaign?
5.) What organizations/businesses/people are working to change the problem and improve the issue? How do they approach their strategies?
6.) How will knowledge about this campaign help us- your public audience- to make a difference? What can we do to get more involved in this issue?
7.) What are some valid resources with interesting and accurate information about this public awareness campaign?
Before you begin your reading and researching, it is important to approach your search for information based on the following steps.
1. Set a purpose and see whats out there! ( Your purpose will be to find informatino about your public awareness issue).
2. Preview your webpage or source. When you are looking over your source for useful and verifiable information look for these things:
a. The name of the webpage and overall appearance
b. The main menue or table of contents
c. The source or sponsor
d. The date of publication or updated information
e. Any description of what the website contains
f. Images and graphics
g. The purpose of the site.
Here are sompe examples of trustworthy sources regarding the true cost of clothing.
A. http://audreymagazine.com/powerful-social-experiment-why-no-one-is-buyi…
Fashion Revolution conducts a social experiment about the actual cost of buying this cheap shirt.
B. http://ww2.kqed.org/lowdown/2013/05/17/who-made-your-t-shirt-the-hidden…
This article discusses the hidden cost of cheap clothing.
C. http://www.sweatfree.org/organizations
This site lists a ton of organizations that are promoting the elimination of sweatshops throughout the world.
D.) http://www.scmp.com/news/hong-kong/education-community/article/1791696/…
In order to raise awareness people began simulating sweatshops. This article discuss how real people handled this task.
E.) https://www.youtube.com/watch?v=zIyq67YsqD8
This is a youtube clip discussing the negative effects of these factories.
Part of the grade that you receive for this project will be dependent on your use of verifiable websites and sources. You will produce a detailed annotated bibliography that includes the website address, the name of the webpage, the source, sponsor, or authoer of the source, a description of what the website contains and what the purpose of the website is. You will be required to find at least 5 verifiable sources for your research. To make your bibliography you can use easybib.
Evaluation
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Excellent 20 |
Good 15 |
Ok 10 |
Poor 5 |
Score |
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Research Outlines current, interesting, and important information into texts and images. |
Information is abundant, current and interesting; All images are helpful and used in relation to the text |
Information is adequate and current; Some images are helpful and used in relation to the text. |
Information is inadequate; Few images are used and are disconnected from the topic and the text |
Information is sparse, inadequate, incorrect or outdated; No images are used. |
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Research Internet sources used for research (at least 5) are current, professional, trustworthy and verifiable. |
All websites and internet sources contain adequate, current and interesting information; The minimum requirement for sources was met or exceeded. |
Most websites and internet sources contain adequate and current information; The minimum requirement for sources was met. |
Some websites and internet sources used are outdated, contain incorrect information or are not verifiable by professional source, author or research; The minimum for sources was not met. |
All websites and internet sources are outdated, contain incorrect information or are not verifiable by professional source, author, or research; The minimum requirement for sources was not met. |
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Research Credit was given properly to sources. Annotated bibliography was complete. |
Credit is given properly to sources; Annotated bibliography is complete and detailed. |
Credit is given properly sources; Annotated bibliography is minimally complete. |
Credit is rarely given properly to sources; Annotated bibliography partially complete. |
Credit is not given properly to sources; |
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Project Visual Presentation is complete |
Presentation is complete, creative, organized, visually appealing and contains several useful images. |
Presentation is complete, organized, visually appealing, and contains some images. |
Presentation is unorganized, not visually appealing and contains few images. |
Presentations is incomplete, unorganized, not visually appealing and does not contain images; The audience is not informed or persuaded. |
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Presentation Presentation of public awareness campaign using a presentation was informative and persuasive. |
Presentation is interesting, helpful, informative and persuasive; Presentation does meet the minimum time requirement. |
Presentation is informative and persuasive; Presentation does meet the minimum time requirement. |
Presentation is dull and somewhat informative; Presentation does not meet the minimum time requirement. |
Presentation is dull and uninformative; Presentation does not meet the minimum time requirement. |
Conclusion
Through the exploration of this public awareness issue, I hope that you will gain a greater understanding of the issued that surround our society today regarding clothing use. As you recognize problems that we face in oru society, you should also approach problem- solving with a creative and open mind. Through your own research and through presentations, you will learn many great things about people and organizations that are working today to make a better tomorrow.