Media Literacy: Persuasive Techniques

Introduction

Have you ever been conned into buying something that didn't work? Have you ever been talked into getting something you didn't need? If so, then you fell victim to persuasive techniques that are used in various media, such as TV commercials and print advertisements. You mission in this WebQuest is to recognize and analyze various persuasive techniques in media. Knowing these techniques could potentially save you money so that you don't get persuaded to purchase something you do not need or so that you can recognize potential scams. So what are you waiting for? Let's get started!

Task

Your goal is to create a chart of 5 chosen  types of persuasive techniques with examples of each.

 After coming to an understanding of the various persuasive techniques, you will need to choose five examples and identify the techniques used to promote this product.  In addition, you will need to provide an analysis of each technique by doing the following: explain the technique in each example you provide, identify the target audience, and tell how effective you think this technique was. You will present the chart to the class. (All examples must be pulled from this webquest provided by the teacher.)

Process

  1. You will complete the following assignment in groups.
  2. You will glue the graphic organizer into the Persausive section in your notebooks 
  3. You will now research Persuassive Techniques in Advertising (Celebrity Appeal, Humor Appeal, Testimonials, Emotion Appeal and Bandwagon) by visiting the links provided in #4 to further your understanding of the persuasive techniques used in advertising.
  4. Here are some links that may be helpful to you:

5.   Now, it is time for you to gather examples of each type of persuasive technique. I have provided some example TV ads. You will go through and identify the techniques used of each to complete this assignment.

ASPCA Pet Adoption

Former Smokers

You don't get it til' you Sweat it

NFL Sunday Ticket

Breakfast Defector

Old Spice

Cherrios

CocaCola

 

Evaluation

  1 2 3 4 Score
Persuasive Techniques Identified & Analyzed Two examples or less of persuasive techniques were correctly identified and analyzed. No attempt at group analysis. Three examples of persuasive techniques were correctly identified and analyzed. Group analysis was attempted, but lacks depth. Four examples of persuasive techniques were correctly identified and analyzed. Group analysis is present and acceptable. Five examples of persuasive techniques were correctly identified and analyzed. Group analysis is thoughtful and perceptive. 25%
Poster The poster lacks creativity, is not appealing to the eye, and organization is lacking. The poster makes an attempt to be visually creative, appealing and organized, but falls a little short. The poster is mostly visually creative, appealing and organized. The poster is visually creative, appealing and organized. 25%
Oral Presentation  The presentation was not practiced, not every group member presented, and voice and eye contact needed major improvement. The presentation was okay, some group members presented more than others, and voice projection and eye contact needed to be worked on more. The presentation was interesting, all group members contributed an equal amount, but the voice projection and eye contact need some improvement. The presentation was interesting, all group members contributed an equal amount, and voice projection and eye contact were strong. 25%
Conventions There were many convention errors. Lacks proofreading. There were noticeable convention errors (more than three). There were one or two convention errors. There were no errors. 25%