Introduction
CHOCOLATES!!!!!!!!
Who doesn't like them ?
Task
Your task is to compare two products
NESTLE & CADBURY
Process
Comparitive study on Nestle and Cadbury
Based on Topic : Marketing strategies
For eg : from one of the 4P's
Price stratgety is chosen for both products.
Article on nestle pricing strategies
http://www.reuters.com/article/2013/10/17/us-nestle-results-idUSBRE99G06V20131017
Article on Cadbury pricing strategy
http://www.independent.co.uk/news/business/news/cadbury-price-strategy-hits-market-share-807904.html
Questions 1 Define Price strategy
Question 2 : Describe what kind of pricing stratgies are used for Nestle and Cadbury
Conclusion
Congrats on completing the Webquest !!