Introduction
The War Of Soles
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Task
We Need You
You Must finish This Quest to End the War
Your task is to discover how both Adidas and Nike utilise the marketing process to compete with each other.
In your journey you must work through the sections using the information provided, you must work through it in order other wise you will be unable to fulfill your task.
One your training and early task are completed you will be delegated the role of commander and decide which company you will lead in hopes of ending the war.
The outcome of the war depends on you!
goodluck junior
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Lets start your training
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Below is the fine print of your task read this carefully!!
syllabus outcomes:
H6 evaluates the effectiveness of management in the performance of businesses
H7 plans and conducts investigations into contemporary business issues
H8 organises and evaluates information for actual and hypothetical business situations
H9 communicates business information, issues and concepts in appropriate formats
students learn about:
marketing process • situational analysis – SWOT, product life cycle • market research • establishing market objectives • identifying target markets • developing marketing strategies
students learn to:
- assess why a mix of promotional strategies is important in the marketing of goods and services
- evaluate the marketing strategies for a good or service
Process
TASK 1: what is the marketing process
You must first train your mind to be successful in your Quest!
Now to commence the training excercise.......
Mind Training 1: define the marketing process?
Mind Trianing 2: list the elements that are involved in the marketing process.
Mind Training 3: from the list give a short (50 to 100 words) describtion about each element of the marketing process.
Mind training 4: Take a deep breath and prepare yourself .........
Resources:
http://www.boredofstudies.org/wiki/The_Marketing_Planning_Process
https://www.youtube.com/watch?v=zlPCO6xrp1A
Task 2
Now that your training is over, It is time begin... You must scout out the two companies!
Give a background overview of both companies (minimum 250 words each company).
It must include the following:
The origins of the company, the companies core values, did they have any difficulties, what they aim to do in the future and anything you find interesting.
Resources:
Addidas:
[video:https://www.youtube.com/watch?v=KLCcwhWF1Ls]
http://www.adidas-group.com/en/group/profile/
http://www.adidas-group.com/en/investors/strategy/global-brands-strategy/
Nike:
[video: https://www.youtube.com/watch?v=-0rOHKXfVEU]
http://nikeinc.com/pages/history-heritage
http://www.nikeresponsibility.com/report/content/chapter/business-overview
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Use the SWOT analysis to scout out both companies.
attached two finished analysis to your report.
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Strength (Internal) |
Weakness (Internal) |
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Opportunity (External) |
Threat (External) |
Resources needed (You can also use the links above):
Addidas
https://stonybrook.digication.com/adidas_case_study/Technological_Trends
Nike:
http://nikeinc.com/pages/about-nike-inc
Task 3; market research
The importance of information
You must discover the methods of obtaining information by both the companies.
Define market research?
Explain why it is important for business to undertake market research?
Describe the diffrence between primary and secondary data?
What possible difficulties may a company face with implimenting market research, how would you overcome this?
explain the purpose of the analysis and interprestation of data
CO-OP activity 1 team member needed:
Analyse how Nike and Addidas may use diffrent types of market research to determine the customers reaction to a new line of sport shoe.
(One person to be Nike and the other to be Addidas)
Resources:
[video:https://www.youtube.com/watch?v=WPTz5uJJXPQ]
[video:https://www.youtube.com/watch?v=Rxwk8345qCE]
Task 4; objectives
Marketing objectives are important
Create a marketing objective using the SMART method,
" The most important step in the marketing plan process is the formulation of the marketing objectives" Evaluate the accuracy of this statement.
Resources:
[video:https://www.youtube.com/watch?v=-goJlyhF0kQ]
http://topachievement.com/smart.html
task 5 target market
You must now focus on the target markets!
Why should a company like Nike or Adidas identify a target market?
List and describe the three main targeting approaches?
Distinguish between primary and secondary tagert markets.
Examin both nike and adidas and answer the following:
a) indentify the primary and secondary target markets?
b) How important is the primanry and secondary target to the business itself?
c) Determine how market segmentation helps both companies achieve their long term goals?
Resources:
http://www.entrepreneur.com/encyclopedia/target-market
[video:https://www.youtube.com/watch?v=ktRWfHUQdUU]
task 6 marketing strategies
Understanding the 4 p's of marketing:
http://www.mindtools.com/pages/article/newSTR_94.htm
List the 4 P's of marketing and give a brief describtion of each aspect. ( use the above link)
compare and contrast the different marekting mix used by Nike and adidas. Write between 600-750 words
Resources:
product strategy
Adidas Nike
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Brand |
Price strategy |
Place strategy |
Promotion strategy |
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Nike |
http://www.slideshare.net/PareshAshara/nike-12906460
scroll down to page 13 and read about the pricing strategy.
price range $130- $225 |
http://nikeinc.com/news/nike-inc-introduces-2015-global-growth-strategy |
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Adidas |
http://online.wsj.com/articles/adidas-promises-swift-action-to-kick-start-growth-1407393243
price range from $80-150 |
http://www.adidas-group.com/en/investors/strategy/global-sales-strategy/ |
The Final Battle!
The Time Has Come...
You must now lead either Nike or Adidas to victory
make the decision and end the war of soles!!
Co-Op team, choose 1 other team member. you must introduce a new product and create a promotion campaign for either Nike or Adidas, remember to stick to their goals and strategy.
you must include:
overall strategy of the company - the marketing goal -the brand of the company -who the target market are -include the 4 marketing elements the 4 p's.
it can be:
-video -poster -radio -roleplay - a rap song -dance etc
you must make it a pitch, e.g. try and sell your stratgey and caimpaign to your teacher and the rest of the class, use persuasive language.
you can use all the information provided though out the adventure.
You will present this to the class.
Evaluation
| Assessment | Marks | Your Marks |
| All questions attempted | 10 | |
| Answers are indepth with reputable sources | 30 | |
| Research was correct and mostly taken from the quest | 5 | |
| final task intiated using the sources from the quest | 5 | |
| Finished on-time and document is correctly labelled | 10 |
Conclusion
the war is over!!!
You actually made It junior
well done !