HOW FACEBOOK HELP YOU TO INCREASE BUSINESS

Welcome: HOW FACEBOOK HELP YOU TO INCREASE BUSINESS

 
Description: My page is relevant to e-commerce, it will helps the people to find out the key points that can useful to enhance their business on facebook. 
Grade Level: College / Adult /Business
Curriculum: Business / Economics 
Keywords: e-commerce, e-marketing, Multimedia Management, Social media Marketing, Knowledge Management 
Author(s): Abdul Wahab

HOW FACEBOOK HELP YOU TO INCREASE BUSINESS

Facebook is the top site in the world. Not just the top social media site, or the top sharing site, but THE top site in the world, ranking higher than Google (which is in second place). Therefore, it’s safe to say that if you’re going to use one site on the internet to promote your business, Facebook is probably the best place for you.

However, promoting your business on Facebook does require a lot of hard work. It wont happen instantly, and it wont happen if you just sit back and relax and hope that someone finds you. It’s important that you know precisely how to use Facebook to your advantage, so here’s a few quick tips to get you started.

Facbook is one of the best social media website to communicate the people, Business to Customer (B2C), Customer to business (C2B), Business to Business (B2B).

Many businesses are also starting to recognise its potential for building relationships with customers.

This guide explains the benefits of marketing through Facebook, how to set up a Facebook page for your business, and how to use that page to engage with customers.

PROCESS

Set up a Business Page

Your Facebook Page makes your business:

• Discoverable: When people search for you on Facebook, they'll be able to find you.
• Connected: Have one-on-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit.
• Timely: Your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests.
• Insightful: Analytics on your Page will give you a deeper understanding of your customers and your marketing activities.

When you set up your Page, you can request a web address like facebook.com/yourompany, which makes it easy to find. To maximize the impact, include this address on your business card, website and other marketing materials.

Remember: your Page is an extension of your business. It’s an easy way to share updates and more with the people who matter most. It’s ready to help you engage your customers on desktop and on mobile. Create a Page now and follow step-by-step instructions. 

Create a profile for your business on your page

Not only can you reach more people through Facebook, you can reach the specific people who are most likely to become your customers.
To help you connect, consider:

• What do your ideal customers have in common?
• How old are they, and where do they live?
• How can your business help them?
• Would one group be more interested in specific messages, products or services? A sale or a timely offer?

To build your audience, encourage your current customers and supporters to like your page. They’re the people most likely to see your posts in their News Feed. Also explore the options under the Build Audience button:

• Invite your friends: Let the people in your life know about your Page so they can support you  by liking it. This initial audience helps you establish credibility and spread the word right away.

• Share your Page: Be a spokesperson for your business. Share your Business update regularly.

• Invite your businesses contacts: Upload a list to send people an email so they know about your new Page.

• Remember: It’s not about the number of likes. It’s more important to genuinely connect with the people you engage with on Facebook. If you do, they’ll help tell your story.

 Check out Facebook’s own ‘Promote Your Business’ sections

As you post updates, photos and more, think about what your customers find interesting and inspiring. How will you talk to them?    What do you want to consistently communicate about your business?Experiment with different kinds of posts. Does your audience love photos or prefer when you share useful links? You’ll find out quickly.

• Be authentic: Share what you're genuinely excited about and your customers will be excited too.
• Be responsive: When people comment on your posts, show that your business is listening and that you care. If you need more time to answer a question, let them know you’re looking into it.
• Be consistent:  The more regularly you post, the more opportunity you have for connecting with people and building trust. Setting a schedule for your posts can also help maximise your team’s time.
• Do what works: Replicate your success on posts that get more engagement.
• Make successful posts into successful promotions: When you notice that a post is getting a lot of engagement, promote it to reach even more people. When people like, comment on or share your posts, their friends are also eligible to see those posts in News Feed.
• Remember: Your recipe for success is to create Page posts and ads that are interesting and valuable to your customers and to target your messages so the right people see them.

                                         HOW FACEBOOK HELP YOU TO INCREASE BUSINESS[video:http://www.youtube.com/watch?v=O9SDy58HBYo align:center]

With new trends, social networks, feature announcements, and changes to existing features popping up every day, the social media marketer has a lot to keep up with on a daily basis. Just look how Facebook Business page increase the business.

Find Out What's Working Well?

 Facebook has a lot of different tools to help you measure how you’re doing.

• Visit Page Insight regularly and look for trends so you can develop more of the best-performing content.
• Use Page Insight to understand who responds to your messages. Make sure to look at the gender, age and location of the people who are the most engaged with your business so you can continue to engage them through targeted ads and promoted posts.
• When you create your ads, try out different images and headlines to see what works. Facebook will automatically optimise your campaign so that more of your budget goes to the ad that’s performing the best.
• Ask how people heard about you at the end of a call, in a survey, or at the point of sale and keep track of what they say. It will supplement the data Facebook’s tools provide.

Remember: marketing your business is all about helping you achieve your goals.Learn about how to achieve specific goals, such as increasing online sales or bringing more customers into your store, in the Business Goals section.