How to Write a Script for a 30-Second Radio Spot

Introduction

A Radio spot/ Radio advertisements or "spots" are available when a business or service provides valuable consideration, usually cash, in exchange for the station airing their spot or mentioning them on air.

Task

This is for the BA Mass Communication / Multimedia Undergraduates -Electronic Media Major (Radio production Specialization) .

For the curious learners; by all means, have fun and follow the guidelines offered.

This webquest will help you learn how to Write a 30 second Radio Spot/ Ad .

Process

STEPS:-

Think about the target audience for your product:- To whom are you marketing the product or service? For instance, you might promote a dance club much differently than you would a life insurance policy. Major target demographics are things like males, females, age, income level, and geographic location.
Describe who the company is, what the product or service is, where it is being sold, when it is or will be available, and why the consumer should spend money on the product or service. Answering these questions will give you a framework for how to write a radio ad.
Create engaging copy for the product or service. Remember that most people who are listening to radio advertisements are driving a car. When the music or show stops, they are apt to change the station. The copy must stop them from changing that station, or get through the other thoughts they have in their head while driving.
Use multiple aspects of sound to create a desire for the product or service. For instance, if you are selling a beverage, hearing the bottle open can be enticing. If you are selling season tickets to a baseball team, the crack of the bat and roar of the crowd can grab someone's attention. Rely on these other elements to enhance your ad.
Mention the name of the product or service at least three times in your advertisement. If you listen to radio ads you will start to hear that names are mentioned over and over in an attempt to have the listener make an unmistakable connection to the product or service that is being sold. Even the most annoying ads can be effective because the consumer's brain is literally branded with the name of the product or service.
Time your ad copy. As you learn how to write a radio ad you want to make sure that it can be performed in 10, 15 or 30 seconds which are common lengths for ads on the radio. Remember also that there might be a second or two for bumper music or disclaimers as well. If the copy is long, omit words which are not needed. If the copy is short, try mentioning another aspect of the product or service.

Evaluation

Select an Audio /Radio personell or trainer to slot a dummy focus group for your Radio Spot/Ad playback.

The Submitted Clip will be graded as follows:-

Audio Effects Use	Audio Proficiency	Editing	Timeline	Presentation


( 5 points)	( 5 points)	( 5 points)	( 5 points)	( 5 points)

Conclusion

NB:

Be sure to include the company jingle for the product or service for which you are

writing the ad. A jingle can allow the consumer to instantly identify with the product.

Credits

[video:http://www.google.com/url?q=http://www.youtube.com/watch%3Fv%3Dv1Dnc-lk… autoplay:1]

Give credit to the talent/actors used for your voice overs.
List your playlist source for jingles and music copyright access validation
Remember to clearly identify yourself as the original creator of your audio radio spot submission clip via 'mention' .

Have Fun !!

Teacher Page

This was fun !!

The points are paraphrased from expert guidelines to fit the needs of students.

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Remember, there are many great ideas out there for students to use; always try to tweak the samples you select but do not adjust the legal and station broadcast set norm to ensure that your radio spot is valid for broadcast.