Anti-Smoking Campaign

Introduction

Congratulations!!! Your team has been chosen as a finalist to compete for a contract with a large advertising agency to create a national anti-smoking campaign that targets smokers in their teens and early 20's. As we know, cigarette smoking is the number one cause of cancer in America. This is your chance to make a difference.





























Task

Your team will create an anti-smoking campaign that targets people in their teens and early 20's. No one knows how people your age think better than you do. Here is your chance to make a difference.

90% of smokers begin smoking before the age of 21 and of those who continue to smoke into adulthood, half will die from smoking related illnesses. In addition, lifelong smokers will die 13 to 14 years earlier than non-smokers. In spite of numerous anti-smoking campaigns, many new smokers claim they were unaware of the risks when they started. Is this an issue that can be resolved? How can you have an impact?



Process

Step 1: Break into groups of 2, 3 or 4 people (the teacher will help you set up teams)

Step 2: Conduct research about the affects and dangers of smoking tobacco using the following sources.

1. http://www.dosomething.org/tipsandtools/11-facts-about-teen-smoking

2. http://www.smoking-facts.net/Teen-Smoking-Facts.html

3. http://www.tobaccofreemaine.org/channels/parents/learn_more_about_health_effects.php

4. http://www.cdc.gov/tobacco/data_statistics/fact_sheets/youth_data/tobacco_use/

5. http://www.lung.org/stop-smoking/about-smoking/facts-figures/whats-in-a-cigarette.html

6. http://quitsmoking.about.com/cs/nicotineinhaler/a/cigingredients.htm

Step 3: Design the following items:

A) A flyer or handout that can be given out

B) A poster

C) A music video or commercial that is no longer than 30 seconds in length

Flyer - It is recommended that you create your flyer using http://www.flyerforfree.com/ Be sure to give credit on your flyer for any information or images that you use. Your flyer should be informative, interesting and attractive.

Poster - Create a digital poster that can be printed out later. Your poster should be eye-catching and interesting while conveying the anti-smoking message quickly. I suggest using https://www.lucidpress.com/pages/examples/free-online-poster-maker

Video/Commercial - You have the choice of making a music video or a commercial. Your video/commercial should be no more than 30 seconds long, be exciting and interesting and convey the anti-smoking message. You may record the video with a digital camera or a cell phone camera. It is recommended that you use Windows Live Moviemaker or Animoto to make your video http://animoto.com/intro/animoto/30dyno?gclid=CJvb2K_t4r0CFcx9OgodugcA2g

Evaluation
Evaluation Rubric   
    1                            2                            3                            4                          Score
Working as a team                          Your group did not work as a team                    Some memberz worked as a team                    Most members worked together as a team                    Everyone worked together as team and willing to help each other.                       25%                 
 Video or Commercial                 Video is incomplete and/or does not convey an anti-smoking message                    Video is partially complete and/or does not fully convey an anti-smoking message                     Video is complete, but fails to convey an anti-smoking message or is incomplete, but conveys the message                   Video is complete and conveys an anti-smoking message                  25%                   
 Flyer                        Flyer lacks a clear, easy to understand message and/or has spelling/grammar/structure errors              Flyer generally conveys the message with limited spelling/grammar/structure errors             Flyer conveys message with few spelling/grammar/structure errors                    Flyer conveys message with no spelling/grammar/structure erros                    25%                   
 Poster                         The poster is distractingly messy or very poorly designed and fails to convey the anti-smoking message                    The poster is lacking in design and does not successfully convey the message                    The poster is attractive in terms of design, layout and neatness and generally conveys the message                  The poster is exceptionally attractive in terms of design, layout, and neatness and successfully conveys the message                      25%                   
Conclusion

After completing this webquest you should be able to successfully explain to anyone who asks what the negative aspects of smoking are. You should be proud of the knowledge you have gained and the campaign that you have produced.