Introduction
Congratulations! You have just landed your dream job on the marketing team for Tourism Australia and you have just been given your first project! This is your chance to impress your new bosses so make sure you don't mess this up!
Good luck!
Process
1. Pick a colleague from your new office team to work on this project with.
2. Decide on your target market. Use the table below to help you pinpoint the characteristics of your target tourist.
| Gender | Male | Female | ||
| Age Group | Under 15 | 16-30 | 31-50 | 50+ |
|
Preferred Environment(s) |
Cities | Beach | Bush/Rainforest | Country |
| Desert/Outback | ||||
| Interests | Nature | Adventure | Shopping | Relaxing |
| Culture & Art | Food & Wine | Events & Fesitvals | Architecture | |
| Sports | Tours | 4WDing | Partying | |
| Mode of Transport | Plane | Car | Bus | Boat |
| Accommodation | 5 Star+ | 3-4 Star | Backpackers | Caravan Park/Camping |
| Budget | Luxury | Mid-Range | Low Budget |
3. You will be allocated a State or Territory by your teacher.
4. Begin researching!
- You will need to find 5 sites or things to do in your State/Territory that would suit your target tourist
- You will also need to choose suitable accommodation for each place (make sure it suits your tourist's interests and budget!)
- Always keep your target market in mind!
5. Use MS Publisher (or any other fabulous program you may find) to create a pamphlet promoting your alocated State/Territory.
- Include at least ONE visual for each destination/experiance, and ONE visual for each accommodation suggestion.
- Include a map pinpointing the location of your FIVE destinations/experiences
- Your information should be INFORMATIVE and PERSUASIVE!
- Keep to the point!
- Most importantly, SELL SELL SELL your destination as the BEST Australia has to offer!
6. Enjoy your tour of some of the most amazing places in Australia! Remember, your new bosses will be watching you closely!
