Introduction
Greek Myths in Advertising
References to Greek myths are prevalent in our society and around the world. One place that they are often referenced is advertising. Companies use the public’s knowledge of Greek mythology and the associations they have with it to help sell their products. Today, you will be looking at the advertising on the internet for some different companies and organizations and exploring the references they contain to Greek mythology.
Task
Go to google classroom. Find the document titled Myths in Advertising. Follow instructions on the document and the example provided for Nike In order to complete the worksheet.
Part One: EXPLORING ADVERTISING
Our culture is filled with references to Greek mythology. Companies use our associations with certain gods and goddess to help sell their products. For example, NIKE. Nike is the goddess of victory. She is often pictured as winged and carrying a wreath or palm of victory. (Her Roman name is Victoria.) The company Nike is suggesting that people who buy their shoes will fly faster around the track and be winners on the court/field.
Answer these questions for each product being researched.
A. What is the product being sold, the service being offered, or the idea being represented?
B. Who or what reference is used? Briefly describe the god, goddess, character or event. You will need to look this up on your own.
C. What connotation (the emotional associations of words) do they want the consumer to associate with their product? Explain why the advertiser has chosen to use that particular reference to mythology to sell their product, services, or idea.
Part One: research
EX: NIKE
A. Nike Sneakers and apparel is what is being sold.
B. Nike is the goddess of victory. She is often pictured as winged and carrying a wreath or palm of victory. The nike swoosh is supposed to signify her swooping into battle. (Her Roman name is Victoria.)
3. The company Nike is suggesting that people who buy their shoes will fly faster around the track and be winners on the court/field. (Victory!)
YOUR ASSIGNMENT: Do the same for these next 5 products that I did with NIKE.
1. Product- Saturn Cars
A. What is the product being sold, the service being offered, or the idea being represented?
B. Who or what reference is used? Briefly describe the god, goddess, character or event. You will need to look this up on your own.
C. What connotation (the emotional associations of words) do they want the consumer to associate with their product? Explain why the advertiser has chosen to use that particular reference to mythology to sell their product, services, or idea.
2. Product- Midas mechanics
A. What is the product being sold, the service being offered, or the idea being represented?
B. Who or what reference is used? Briefly describe the god, goddess, character or event. You will need to look this up on your own.
C. What connotation (the emotional associations of words) do they want the consumer to associate with their product? Explain why the advertiser has chosen to use that particular reference to mythology to sell their product, services, or idea.
3. Product- Tennessee Titans
A. What is the product being sold, the service being offered, or the idea being represented?
B. Who or what reference is used? Briefly describe the god, goddess, character or event. You will need to look this up on your own.
C. What connotation (the emotional associations of words) do they want the consumer to associate with their product? Explain why the advertiser has chosen to use that particular reference to mythology to sell their product, services, or idea.
4. Product- Ajax cleaning supplies
A. What is the product being sold, the service being offered, or the idea being represented?
B. Who or what reference is used? Briefly describe the god, goddess, character or event. You will need to look this up on your own.
C. What connotation (the emotional associations of words) do they want the consumer to associate with their product? Explain why the advertiser has chosen to use that particular reference to mythology to sell their product, services, or idea.
5. Product- Pandora Radio
A. What is the product being sold, the service being offered, or the idea being represented?
B. Who or what reference is used? Briefly describe the god, goddess, character or event. You will need to look this up on your own.
C. What connotation (the emotional associations of words) do they want the consumer to associate with their product? Explain why the advertiser has chosen to use that particular reference to mythology to sell their product, services, or idea.
Process
In google classroom use the google doc provided to finish this assignment.
Evaluation
You will be scored 1-100. Each question is worth 33 points. Seethe rubric provided on the document.