Introduction
You will encounter some of the challenges that face entrepreneurs when they start a new business. These challenges include ways to identify a market, reach the market, and keep the market.
You will create 3 roles.
- President - this person will lead the group and assign tasks.
- Vice President - this person will check the work of the group for errors.
- Secretary - this person keeps track of all paperwork for the group. The paperwork will be kept in a file in the classroom so that all group members will have access. The secretary will also create a folder on the computer to store all downloaded WebQuest forms.
The online handouts for this WebQuest include the following and can be found within the WebQuest:
|
|
||
| Customer Profile |
|
||
| Product Profile | 20 points (group) | ||
| Checklist for Menu | 44 points (group) | ||
| Flyer Checklist |
|
||
| Final Presentation Checklist | 50 points (individual) | ||
| Final Project Checklist |
|
- Now that you have read and understood your responsibilities regarding this Pizza Project WebQuest, lets begin to outline the different tasks that you will be expected to complete.
- Some tasks are to be completed as a group and other tasks are individually completed.
- Make sure you read the directions before you begin each task.
After you complete the first task you may move on to the second task. Do not advance further then the task that you are currently on.
Task
Task One: Research Vocabulary Words (Individual Task)
-
Your first task is to gain a basic understanding of the vocabulary words that will be used throughout the unit.
-
Access and make a copy of the vocabulary document in Google doc: https://docs.google.com/document/d/1o2NHBW2mkD1DlCLu_XEIRY0Lvr5B9FIUsFS2QpgB070/edit?usp=sharing
-
Once you save the file you will need to find the definitions of the words and type them on the vocabulary document file. Use the following websites to find your definitions: https://www.dictionary.com/ & https://www.vocabulary.com/lists/38546
-
When you are finished with Task One you may move on to Task Two.
Task Two: Creating a Customer Profile (Individual Task)
-
Your second task is to decide on what type of customers will be shopping at your pizza shop.
-
Review Target Markets at the following website before proceeding with this task.
Target Market & Segmentation:
https://www.cbsnews.com/news/profiling-your-target-market/
https://www.qualtrics.com/experience-management/brand/what-is-market-segmentation/
https://www.termscompared.com/market-segmentation-vs-target-marketing/
-
You may want to consider a possible location before you decide on your customer profile.
-
The Secretary in your group should access the Google Doc file below and save the file to the shared Google Drive folder. Customer Profile: https://docs.google.com/document/d/1OVeV4Ps-GXSnWH83Da8mxjVLugUKRGRmwuTdCxZajPU/edit? usp=sharing
-
Once the file is saved, your group will need to fill in the blanks on the customer profile using Google Doc.
-
When you are finished with Task Two you may move on to Task Three.
Task Three: Name & Location (Individual Task)
-
Your third task is to decide on a specific location and name for your pizza shop.
- Review the Customer Profile that your group created and decided on a specific location based on the customers that you choose.
- Before you discuss possible names read the website below for some tips when choosing a business name.
Choosing a Name: https://www.thebalancesmb.com/rules-for-choosing-a-business-name-2948575
- Choose a name that is catchy and easy to remember. Keep in mind that names are listed alphabetically in the phone book, including the yellow pages. Be prepared to explain why you chose the name you did.
-
Your secretary should open the file below and save it in the Group WebQuest folder. Once the file is saved, your group will need to fill in the blanks on the Cover Sheet using Google Doc.
Cover Sheet: https://docs.google.com/document/d/1h6MSCphS_GsUM89Zo9O-6vjfdHnPcLxZxx82J8mkii8/edit?usp=sharing
-
When you are finished with Task Three you may move on to Task Four.
Task Four: Product Profiles & Prices (Individual Task)
-
Your fourth task is to decide what type of products you wish to sell in your pizza shop.
-
You should think about size of pizza, toppings, appetizers, sides, drinks and salads.
-
The Secretary should open the Google doc file below and save it to your Group WebQuest folder.
Product Profile: https://docs.google.com/document/d/1ivOx6DTQXM-ElskujnDp2-iv_KuuOQBG_FKe1s1avdQ/edit?usp=sharing
-
Once you save the file you will need to decide on the products that you wish to sell and include them on the worksheet.
-
After you have decided on the products that you wish to sell in your pizza shop, your will research various prices for those products at the following websites. Click on the links below and then find the restaurant's menu. Once you find the prices for the products, you will include the prices on the Product Profile worksheet.
Pizza Hut:https://www.pizzahut.com/
Domino's: https://www.dominos.com/
Little Caesars: https://littlecaesars.com/en-us/
-
Present your final prices in a chart using Google Sheet . The chart must include the product, prices, and sources. You should only make one chart per group. Save the chart in the Group WebQuest folder.
-
When you are finished with Task Four you may move on to Task Five.
Task Five: Making the Menu (Individual Task)
-
Now that you have looked at several menus online for prices - it's time to design your own.
-
You may refer back to these websites for assistance when designing your menus or wording your descriptions for your products.
Pizza Hut:https://www.pizzahut.com/
Domino's: https://www.dominos.com/
Little Caesars: https://littlecaesars.com/en-us/
-
Use Google Slides or any other Presentation Tool (extra credit) when designing your menu and be sure to save it in the Group WebQuest folder. The checklist that I will use to grade your group menu can be found on the Evaluation link.
-
You can also click on the Menu Checklist hyperlink below if you would like to print a copy of the checklist.
Menu Checklist: https://docs.google.com/document/d/1dXHr2WfL8AfDnzte9KIFN6bZ9aegzb_tt5G3o99AyCs/edit?usp=sharing
- When you are finished with Task Five you may move on to Task Six.
Task Six: Giving Back to the Community (Individual Task)
-
How does community service relate to customer loyalty?
-
This is your final task before completing the culminating activities.
-
Search the website below and read about how one pizza shop makes a difference in the community by creating a fundraiser for your school called Giving Back Pizza. Pay attention to how the response from customers grows each year. Think about how your pizza shop could give back to the community in order to generate a larger customer base.
Pizza Hut:https://www.pizzahut.com/
- Read additional articles about the Pizza fundraising for schools: https://www.pizzakit.com/landing/school-fundraiser & https://www.weareteachers.com/little-caesars-fundraising/
-
When you are finished reading all of the articles you will need to think of a community service project that your pizza shop could do. Remember who your target market and market segmentation is . Do you you want to try and entice other customers to try your pizza and get a new target market?
-
You will create a flyer using Google Slide (https://slidesgo.com/slidesgo-school/powerpoint-tutorials/how-to-create-a-flyer-in-powerpoint) for your event following the guidelines listed in the checklist below.
-
The checklist that I will use to grade your Community Service Flyer can be found on the Evaluation link. You can also click on the Community Service Checklist hyperlink below if you would like to print a copy of the checklist.
Community Service Checklist:
https://docs.google.com/document/d/1ME1WbLGCLyqPPzy9rZRTPNTKpBTjz83k9eew62qCRu0/edit?usp=sharing
-
When you are finished with Task Six you may move on to the Process page to find out your final two activities.
Process
Process
There are just two more things that you need to do to complete this WebQuest. When you are finished with all of the tasks then you need to work on the following two assignments.
Assignment #1 - Individual Grade: Google Slide or other type of Presentation Tools (Individual Grade):
https://docs.google.com/document/d/1XwgBmZAvUleIOg2NU-hbF9Cln8vSOTWZVaBFqbesTNE/edit?usp=sharing
- You can also find this under the Evaluation link.
Each group must create a final Presentation that includes:
1. Pizza Shop name and location
2. Group member names and roles
3. Customer Profile
4. Product Profile
5. Product Price Charts
6. Menu
8. Flyer
- Each group must create a PowerPoint presentation and divide the presentation evenly between the group members.
- Each group member will be assessed individually based on the criteria listed below in the checklist.
- Each group presentation should be between 7 and 10 minutes in length.
- Each individual presentation should be between 2 ½ and 4 minutes in length.
Assignment #2 - Group Grade
- Final Project Checklist: (Group Grade): https://docs.google.com/document/d/1QfX1d-CBalW2QizEmmcueIita5dzF-KMn3tx6rbOcos/edit?usp=sharing.
-
You have completed many different forms, charts, and flyers for this WebQuest Project . Be sure to save all of the required forms and submit with your final presentation.
Evaluation
Evaluation
You will have two individual grades for this Pizza Project
- Completion of the Vocabulary Sheet - 10 points
- Individual PowerPoint Presentation - 50 points
You will have five group grades for this Pizza Project
- Customer Profile - 20 points
- Product Profile - 20 points
- Completed Menu - 44 points
- Completed Community Service Flyer - 36 points
- Final Completed Project Portfolio - 50 points
|
Objective or Performance |
Full |
Partial |
None |
|---|---|---|---|
Includes business name and hours on cover |
|
|
|
Includes business address on phone number on cover |
|
|
|
Includes all items listed in the product profile |
|
|
|
Includes category names and a description for each category |
|
|
|
Includes description for each product under all categories |
|
|
|
Includes prices for each product under all categories |
|
|
|
Includes at least four pictures (Microsoft Clip Art) that correspond with products. |
|
|
|
Survey statements and motivational techniques are appropriate |
|
|
|
Back of menu must contain at least two methods of payment that your shop will accept |
|
|
|
Quality and content are error free and are consistent throughout & Back of menu must contain a list of special features about the pizza shop |
|||
TOTAL /44 |
|
Objective or Performance |
Full |
Partial |
None |
| Includes business name and hours on flyer | |||
| Includes business address on phone number on flyer | |||
| Includes what the community service project is | |||
| Includes description of project and the importance of it | |||
| Includes date, time, and where the project will be held | |||
| Includes contact person for pizza shop and contact person for the organization benefiting from the project | |||
| Includes at least two pictures (Microsoft Clip Art) that correspond with products. | |||
| Survey statements and motivational techniques are appropriate | |||
| Quality and content are error free and are consistent throughout | |||
TOTAL /36 |
|
Objective or Performance |
All of the time 5 points |
Some of the time 3 points |
None of the time 0 points |
| Speaks in a clear tone of voice | |||
| Looks at the audience when speaking | |||
| Shows enthusiasm for the subject | |||
| Knows subject matter |
| Objective or Performance | Yes 5 points |
No 0 points |
| Uses vocabulary words from unit during presentation | ||
| Explains individual & Group Product Price research and chart | ||
| Explains individual role in project throughout the whole project |
|
Objective or Performance |
All of the time 5 points |
Some of the time 3 points |
None of the time 0 points |
| Presentation includes all of the necessary slides as listed on the project introduction page | |||
| Presentation is free of error and all hyperlinks work | |||
TOTAL /50 |
|||
|
Objective or Performance |
Full |
Partial |
None |
| Includes completed Customer Profile | |||
| Includes completed Product Profile | |||
| Includes completed Google Sheet Product Price chart for each group member | |||
| Includes completed Checklist for Menu | |||
| Includes completed menu | |||
| Includes Community Service checklist Includes completed Cover Page |
|||
| Includes Community Service Flyer | |||
| Includes Final Presentation Checklist for each group member | |||
TOTAL /50 |
|||
Conclusion
Conclusion
- Congratulations!!! You have successfully completed all the tasks and activities necessary for the Pizza Project WebQuest.
- You now know some of the basics for setting up a job!
- The WebQuest you just completed outlines such items as Customer Profiles, Market Segmentation, Target Markets, The Marketing Mix, and Overhead Costs.