Introduction
The Big Question...
How do company's market their products? This is the main question that will be explored and answered in the Marketing Mix Webquest.
Student Instructions
Work through the following 5 sections to complete the Marketing Mix Webquest:
- Introduction: Overview of the Marketing Mix Webquest.
- Task: What is to be completed.
- Process: Step by step procedure to complete the task.
- Evaluation: How you will be evaluated.
- Conclusion: Wrap up the Webquest and summarize learning.
Introduction
Marketing is all around us. Businesses strive to ensure their brands and products have a positive image and companies are continuously looking for unique ways to reach their customers. Here are some things to consider when marketing a product:
- Who are you marketing to?
- What product are you marketing?
- How much will your product cost to make?
- Where and how will you sell your product?
- How much will you charge for your product to ensure that the business profits?
- How will you promote your product?
- What additional resources/employees will you need?
These questions will be explored and analyzed in the Marketing Mix Webquest.
Task
Task
Why do you buy a product? Maybe you like the way it looks, the way it smells, the color, how it fits, etc. Maybe you are loyal to the brand or you enjoyed a commercial the company created. We all have reasons for buying a product.
Complete the following steps:
- Research the Marketing Mix (4 P's) using the websites provided.
- Find a product or brand that you would like to re-brand.
- Answer the provided questions about your product.
- Create an advertisement (flyer) that has a new slogan for the product/brand.
- Reflect on your learning.
- Use the evaluation rubric to check your work.
- Submit your completed advertisement, answers to the questions, and reflection paragraph for a grade on to Schoology.
You will find details about each step in the Process section of this Webquest.
Process
The Process
There are seven parts to the task: 1.) Research the Marketing Mix (4 P's) using the websites provided, 2.) Find a product or brand that you would like to re-brand, 3. Answer the provided questions about your product, 4. Create an advertisement (flyer) that has a new slogan for the product/brand, 5. Reflect on your learning, 6. Use the evaluation rubric to check your work, and 7. Submit your completed advertisement, answers to the questions, and reflection paragraph for a grade.
1. Research the Marketing Mix (4 P's) using the websites provided:
Before completing the assignment, questions, and reflection, you will need to complete some background research. Use the following links to learn a basic understanding of the marketing mix, target market, and demographics. Feel free to explore other internet resources as necessary!
Resource Links:
2. Find a product or brand that you would like to re-brand:
The sky is the limit! Choose a brand that you like, or one that you feel could use a makeover! Use Google to search brands that you have in mind or to find brands that could use some help.
3. Answer the provided questions about your product.
Click on the Google Docs to complete the provided questions. You will have to make your own copy: go to file then make a copy.
See the evaluation rubric for you will be assessed.
4. Create an advertisement (flyer) that has a new slogan for the product/brand.
Use the information that you learned to create an advertisement (flyer) for your product/brand. Create a new slogan for the company and make sure it is different from the original. Be creative, use different colors, fonts, and fill the whole page! Please create in Microsoft Word or PowerPoint. Your ad should include the following:
- Product name, appropriate pictures, catchy (new) slogan
- The price
- Where the product is sold
- Who you are selling to
- Any additional items that would be helpful in the promotion of your product
5. Reflect on your learning.
In the same document as your questions (found in step 3), write one paragraph (5 sentences) reflecting on what you learned from completing this Webquest. Include what you changed about your product slogan and how your advertisement will appeal to your target market.
6. Use the evaluation rubric to check your work.
The evaluation rubric can be found in the the Evaluation section of this Webquest.
7. Submit your completed advertisement, answers to the questions, and reflection paragraph on to the Marketing Mix Webquest assignment for a grade.
Evaluation
Evaluation
The following rubric will be used to evaluate the Webquest questions, advertisement, and reflection paragraph. **Rubric credit to unknown user, some additions and changes were made.
|
Poor |
Good |
Excellent |
Score |
|
|
Product |
No company name or product. |
Average Product Idea, and Company name. Little interest or thought displayed. |
Establish Company name and interesting product. Average thought and time put into ideas. |
3 |
|
Price |
No established price for the product |
Price for product is mentioned but not defined |
Appropriate price is established for product |
3 |
|
Place |
Place was not taken into consideration for the product. |
Place was not consistent with product sales. |
Place was established and was consistent with the product. |
3 |
|
Promotion |
No |
Promotional ideas were underdeveloped and not appropriate for the product |
Promotional ad was appropriate for the product and well organized. |
3 |
|
Advertisement |
No advertising material |
Advertisement was not complete, did not include all product information |
The advertisement was creative, and included appropriate information |
3 |
|
Questions |
Each question is worth 5 pts = 20 total points |
20 |
|
Reflection |
Student used complete sentences and gave a through reflection of learning. Student included what they would change about their product slogan and steps they took to create an appealing advertisement to their target market. Writing is professional and free of spelling, grammar, and punctuation errors. |
25 |
|
Creativity |
Advertisement is neat, creative, and colorful. The student went above and beyond expectations and created a new slogan for their product. |
15 |
|
Total Score |
75 |
Conclusion
Conclusion
Congratulations! You have reached the end of your Webquest! You have learned a lot about the Marketing Mix, how to identify a target market, and the importance of creating meaningful slogans and advertisements. The next time you see a commercial, a billboard, a flyer, etc., ask your self what the 4 P's are! Was the advertisement successful in catching your attention? Did it accomplish what it was trying to do? I hope you take this knowledge and apply it to your everyday life, because marketing really is all around you!
