Introduction
WELCOME TO TODAY'S CLASS GRADE 11! I AM GLAD TO HAVE YOU ALL HERE. TODAY'S LESSON IS ON THE TOPIC, MARKETING COMMUNICATION POLICY. THIS IS AN EASY AND VERY EXCITING TOPIC. THEREFORE I BELIEVE THAT WE WILL OPERATE AT OUR BEST!
TOPIC: MARKETING COMMUNICATION POLICY
LINK TO MY YOUTUBE VIDEO:
Task
MARKETING COMMUNICATION POLICY ACTIVITY:
- Define the term promotion. [2]
- Promotion consists out of three phases. List and explain each of these phases. [3]
- What is the purpose of Sales Promotion? [2]
- List three different types of Sales Promotion. [3]
- Ackermans advertise, "BUY TWO GIRLS TRACK TOPS AND GET ONE FREE". Which sales promotion is referred to in the above example? [2]
- Name the principle we use when setting up advertisements. [2]
- Define the term Publicity. [2]
GRANT TOTAL: 16 MARKS
Evaluation
MARKETING COMMUNICATION POLICY MEMORANDUM:
- Promotion is the publicizing of a product, organization or venture so as to increase sales or public awareness. [2]
- Pre-event Promotion, Promotion during the event and Post-event Promotion. [3]
- The purpose of Sales Promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve availability using media and none media communications. [2]
- Loyalty points, Competitions and Gifting. OR any other relevant answer. [3]
- Buy-one-get-one-free sales promotion strategy. [2]
- AIDA principle. [2]
- Publicity: The giving out of information about a product, person or company for advertising or promotional purposes. [2]
GRANT TOTAL: 16 MARKS
Conclusion
AS CONCLUSION I WILL CREATE A TEAMS MEETING AND SHARE THE LINK SO THAT LEARNERS BE ABLE TO JOIN THE MEETING. IN THE MEETING WE WILL HAVE A QUESTION AND ANSWER SESSION ON THE TOPIC WE HANDLED. LEARNERS WILL BE ABLE TO ASK QUESTIONS DURING THE MEETING AND ALSO SHOULD THEY ANSWER QUESTIONS BASED ON THE CONTENT.