CREATE A LOGO. PIXELS OR VECTORS?

Introduction

Create a logo, yes, but make sure you have the right formats. Without this, the designer responsible for the next project will be stuck with a file of poor quality or even incompatible.

For example: if you only have a format ending in .jpg, it will be impossible to enlarge your logo beyond a certain dimension (often not very large). In addition, it will be impossible to position it on an image without having a white rectangle all around (ugly).

SO HOW TO CREATE A LOGO IN THE RIGHT FORMAT?

Without going into too technical aspects, it is important to distinguish and understand the use of two methods of rendering an image: pixels and vectors.

Photos displayed on the web or taken with your camera are all rasterized. This means that the image is composed of a multitude of small squares (pixels) of juxtaposed colors. In case you are not familiar with photoshop or illustrator you can get your hand on free logo design tool easily available online and make one for yourself.