Introduction
Worksheet 1
Many health fads and fitness trends have outstandingly been recognised and done more and more over the past years. Juicing has been one of the many fads and health trends that everyone has used over the past few years, many have used detox juicing, vegetable juicing, digestive juices, anti-stress juicing, beauty juicing, energy infusion juicing and immunity juicing. Dieting is also a major health fad and trend, throughout these couple of years planned dieting and meals have become a big part of our society and fitness plans, such as is lite n easy, Jenny Craig, youfoodz, weight watchers and optifast, these are just many of the well known trendy meal plan fads. Fitness trends and fads have extremely grown over the years, such as boxing, kickboxing, health coaches, fitness programs, yoga, wearable health technology is a major part of 2017 and 2018 health and fitness workouts. From a critical perspective many of these trends and fads are an outstanding idea and movement in this years society.
Task
How is each fad promoted? - There is many many forms of wearable, such as, Fitbits, Apple Watches, wireless earphones to wear while workouts, and many many more. Wearable technology is constantly promoted on advertisements on television, ads on websites, google and YouTube. Juicing is promoted constantly on television and in stores, they are also promoted by sponsors. Planned dieting and meals, like lite n easy or Jenny Craig are constantly and constantly promoted by advertisements and sponsors.
2. Find an example advertisement for one of the fads and insert into worksheet.
3. Explain why you think the promotion of these fads would be successful. - Fitbits popularity has grown ever since it first came out in May 2013 and the Apple Watch’s popularity has been constantly used and bought since April 2015 air date. Juicing is known worldwide, most consumers use the detox juicing, which is widely known and most people drink it to detox their body. Planned dieting and meals is used by many people throughout the world, it is promoted on television and with sponsors, consumers would want to use the product because of its popularity and well known results.
4. Explain why the promotion of these fads would be unsuccessful - Fitbits and Apple Watch’s can have negative promotions and side effects such as an update that doesn’t work and then consumers would stop wearing and using them due to unsuccessful upgrades, updates or faulty hardwiring. Juicing could be unsuccessful due to false marketing claims. Planned dieting or meals could be very unsuccessful for false marketing claims or wrong ingredients in planned snacks and meals.
5. Which fad am I likely to try? - Wearable technology, because wearable technology can count your steps and tell you your heart beat and rate. Wearable technology is smart and comfortable.
6 Which fad am I least likely to try? - Planned dieting and meals, due to false marketing claims or wrong ingredients.
7. What are negative side affects for each? -
Planned dieting and meals could give you food poisoning. Juicing may cause headaches, dizziness, nausea, it may affect blood sugar levels or your long term eating pattern. Wearable technology may cause cancer or brain tumours due to the radiation from the product.
Many people do not notice that junk food advertisers spend billions of dollars advertising unhealthy food to children. Many companies change their labels on their snacks and meals to persuade consumers to think that the product the are buying is healthier and tastier, but really they are eating more sugar and calories than they think. There are many chemicals in snacks and meals such as, Acrylamide, Aluminium, Arsenic, Melamine, Flouride in bottled water, Chemicals in food packaging, Benzene in flavoured beverages and many more. Australians eat an average of 2150mg of sodium every day, but if we eat to much salt the sodium will raise our blood pressure, which puts a strain on our heart, which could lead to clogged arteries, which leads to heart attacks and stokes, which is what supermarkets are not telling us.
Process
Health fad - The breatharian diet, the ability to live without food or water and only rely on air and sunlight.
Person (name, age, gender, photo) - Michelle Pfeiffer, at the time she was 20 years of age when starting the diet, 55, woman
Duration of health fad - 45 days
Reason for going on health fad - At the time she was living with a couple that believed in Breathatarianism and put her on the diet
Symptoms - tiredness, dizziness, weakness and frozen hands
Did the health fad achieve what it claimed in any way - No, because Michelle Pfeiffer stopped after 45 days
Details of similar cases -
Evaluation
Worksheet 4
Dangerous Fads - mini report from YouTube clip.
A dangerous fad can be highly addictive and harmful as shown on clip, such as unprotected sun bathing or using a tanning bed can cause skin cancer and many other unwanted diseases or negative side affects. The consumers really got to look at what the sun was doing to their faces and had a clear idea of what was happening to the rest of their body throughout the time they spent taking a look on the enlarged screen of their sun burnt faces. One of the women stated that she will keep tanning on a tanning bed because she feels better and looks more attractive. Another dangerous fad stated in the clip is an advertised pill that help her loose 80 pounds, called phentermine. She claimed she loved it because the weight just rolled of her body, The consumer even lost as much as 12 pounds in a week. There is a whole host of symptoms and side effects that the consumer could have gotten such as depression, insomnia and many more. The consumer learnt that she was only supposed to take the phentermine for 3 months but was so on prescribed for 9 months, but gladly the drug was not addictive and she claims she will no longer take the pill and will never again take it.
Conclusion
Worksheet 5
Pete Evans - paleo diet (no processed foods)
most known negative side effects of the paleo diet is the low carb flu which includes symptoms of headaches, fatigue, weakness, hazy thinking (brain fog) and irritability.
Michelle Bridges - fitness
The most common Michelle bridges fitness products and exercising are sore muscles
Wim Hof - ice bathing to stay fit and cure muscle pain, breathing exercises
One of the main Wim Hof negative side affects is Lung pain once finished the Wim Hof breathing method, It could also lead to Hypoxia and drowning whilst in the water. It is proven that heavy in an out breathing reduces you carbon dioxide in your blood which makes you blood more alkaline and that hemoglobin in your blood has a harder time releasing oxygen to the skin tissues that in regular blood, this technique reduces pain towards coldness, for example in ice bathes or extremely cold weather in mountains or snow.
Credits
Worksheet 6
What have I learned from completing these various tasks?
I have learned many important and resourceful things about health fads. Most health fads are dangerous but have a popular and thankful outcome, for example a tanning booth, it’s highly dangerous towards our skin but we become attractive and better looking in more ways than one. I’ve also learned that many, many health fads have lots of positive outcomes.
How do companies get people to try various health fads?
Most companies use consumers in a commercial break to persuade viewers at home to buy their product because of such the amazing outcome they have had with this pacific product. Companies could advertise their health fad online, in shopping centres, on the street, billboards and many more. The company may also get sponsors to spread the name of their product and to persuade people into buying it juts like in commercials.
Design a better strategy for good health outcomes that would work long term.
A better way to advertise a product would be to hand out flyers and send then to as many houses, apartments, townhouses and even hotels as you possibly can, and this way this pacific product will be known across the town, state, country and world. Another way to advertise and earn more money is to partner up with other and more popular companies this way you will receive the popularity, fame and you will instantly get more and more buyers and consumers.