Enterprises

Introduction

Learning outcomes: At the end of the lesson, we should be able to:

  • Define the term marketing 
  • List various ways to develop a marketing strategy for the business.
  • Explain the various ways to develop a marketing strategy for the business.

Marketing strategies are important plans that help a business promote and sell its products successfully. They guide how a business attracts customers, meets their needs, and stays competitive in the market. A good marketing strategy helps improve sales, build customer trust, and grow the business. The main marketing strategies include

  • marketplace arrangement,
  • provision of goods in high demand,
  • offering quality products,
  • setting competitive selling prices.
  • These strategies work together to make the business strong and successful.

 

 

 

Task

Group work 

Divide the students into 6 groups

 Task: match the terms with their correct definition 

  • use the clue, charts, flashcard during group work 

Individual activity 

PART A: Fill in the Gaps

Use the words in the box to complete the sentences:

Word box: arrangement · demand · quality · price · display · customers · strategy

  1. A good marketplace __________ helps customers find products easily.

  2. Selling products that many people want is providing goods in high __________.

  3. A __________ product is strong, fresh, and worth the money.

  4. A fair and reasonable __________ attracts more customers.

  5. A well-organized store window __________ can catch people’s attention.

PART B: True or False

Write T for true and F for false.

  1. ___ Marketplace arrangement means keeping the store messy and hard to navigate.

  2. ___ Offering products in high demand helps sell more items quickly.

  3. ___ A quality product can make customers satisfied and loyal.

 

Process

https://www.youtube.com/watch?v=wQ_UilyzpP8

https://www.youtube.com/watch?v=81o65vbtGKo

Note:

Market place arrangement – This means arranging your products neatly and attractively so customers can see them easily. A well-organized display catches people’s attention and encourages them to buy.

Provision of goods in high demand – This means selling products that many people need or want. When a business offers goods that are popular, customers are more likely to buy them quickly.

Quality product – This means making sure your products are strong, fresh, and worth the price. Good quality makes customers satisfied and encourages them to return.

Competitive selling price – This means offering products at a fair and reasonable price compared to other sellers. Setting the right price attracts customers and helps the business grow.

 

Evaluation

individual activity

Fill in the gaps Answers 

1) Arrangement 

2) Demand 

3) Quality 

4) Price 

5) Display 

True and False Answers

1) F

2) T

3)T

 

Matching Group Work Rubric

Criteria Excellent (4) Good (3) Fair (2) Needs Improvement (1)
Accuracy of Matching All matches are correct. Most matches are correct (75–99%). Some matches are correct (50–74%). Few or no matches are correct (<50%).
Participation & Collaboration All group members actively participate and contribute equally. Most members participate and contribute. Some members participate, others passive. Few members participate; most are passive.
Understanding of Concepts Demonstrates full understanding of all concepts. Demonstrates good understanding of most concepts. Shows limited understanding of concepts. Shows minimal or no understanding of concepts.
Time Management Task completed within the given time efficiently. Task mostly completed on time. Task partly completed, time management needs improvement. Task not completed or poorly managed within time.
Organization & Neatness Work is very well-organized and neat. Work is organized and mostly neat. Work is somewhat disorganized or messy. Work is disorganized and messy.

Total Score: ___ / 20

Comments: _____________________________________________

Conclusion

Exchange your book with your friend beside you 

mark her/his activity 

Answer this question according to what you have learnt in this WebQuest  

  1. what is marketing? 
  2. list 2 ways to develop your market?
  3. describe how to develop your market

"In this WebQuest, you learned how marketing strategies like arranging the store, selling what people want, offering good quality, fair prices, and good displays help a business grow. Using these strategies can attract more customers, increase sales, and make the business successful. Knowing this helps you understand how to develop a business in the future".

thank you for your participation and obedience

let give three big claps to mark the end of our lesson today 

THANK YOU!  

Credits

You Tube (2020) How to Develop Business Strategy for Your Business retrieved from https://www.youtube.com/watch?v=81o65vbtGKo

YouTube. (2023). What is Competition-Based Pricing? Retrieved from https://www.youtube.com/watch?v=wQ_UilyzpP8

Teacher Page

Introduction for Teachers

This WebQuest is designed to teach students about marketing strategies and how they help businesses grow. Students will work in groups and individually to explore key concepts like marketplace arrangement, high-demand goods, product quality, and competitive pricing.

Learning Outcomes:

By the end of this lesson, students should be able to:

  1. Define the term marketing.

  2. List ways to develop a marketing strategy for a business.

  3. Explain the various ways to develop a marketing strategy.

Key Concepts Covered:

  • Marketplace arrangement

  • Provision of goods in high demand

  • Quality products

  • Competitive selling price

Importance for Students:

Understanding these strategies helps students think like entrepreneurs, make smart business decisions, and understand how businesses attract customers and grow successfully.

Materials Needed

  • Flashcards, charts, or posters with key terms and definitions

  • Word cards for matching activity

  • Writing materials (pens, pencils)

  •  projector or laptop for videos

Task Instructions

Group Activity:

  • Divide students into 6 groups.

  • Task: Match marketing terms with their correct definitions using clues, charts, or flashcards.

  • Encourage discussion and teamwork during the activity.

Individual Activity:

  • Part A – Fill in the Gaps: Students complete sentences using words from a word box.

  • Part B – True or False: Students identify if statements about marketing strategies are true or false.

Process / Notes for Teachers

Explain each marketing strategy clearly:

  1. Marketplace Arrangement – Arrange products neatly and attractively; a good display catches attention and encourages buying.

  2. Provision of Goods in High Demand – Sell products that people want or need to ensure faster sales.

  3. Quality Product – Products should be strong, fresh, and worth the price to satisfy customers.

  4. Competitive Selling Price – Offer fair and reasonable prices compared to other sellers to attract customers.

Use examples or short videos to make the concepts clearer. Encourage students to discuss and apply the concepts to real-life scenarios.

Evaluation

Individual Activity – Answers

Part A: Fill in the Gaps

  1. Arrangement

  2. Demand

  3. Quality

  4. Price

  5. Display

Part B: True or False

  1. F

  2. T

  3. T

Matching Group Work Rubric:

Criteria Excellent (4) Good (3) Fair (2) Needs Improvement (1)
Accuracy of Matching All matches are correct. Most matches are correct (75–99%). Some matches are correct (50–74%). Few or no matches are correct (<50%).
Participation & Collaboration All members participate equally. Most members participate. Some participate; others passive. Few participate; most passive.
Understanding of Concepts Full understanding of concepts. Good understanding of most concepts. Limited understanding. Minimal or no understanding.
Time Management Task completed efficiently on time. Mostly completed on time. Partly completed; needs improvement. Not completed or poorly managed.
Organization & Neatness Very organized and neat. Organized and mostly neat. Somewhat disorganized. Disorganized and messy.

Total Score: ___ / 20

Comments: _____________________________________________

Conclusion

  • Students exchange their books with a partner and mark each other’s activity.

  • Discussion Questions:

    1. What is marketing?

    2. List 2 ways to develop your market.

    3. Describe how to develop your market.

Teacher Script for Ending:

"In this WebQuest, you learned how marketing strategies like arranging the store, selling what people want, offering good quality, fair prices, and good displays help a business grow. Using these strategies can attract more customers, increase sales, and make the business successful. Knowing this helps you understand how to develop a business in the future."

  • Thank the students for their participation and obedience.

  • End with: “Let’s give three big claps to mark the end of our lesson today. THANK YOU!”

 

Credits