Introduction
Please watch the lesson introduction below. I hope you all enjoy the lesson.
Red Bull Advertisement
Task
Advertising
Focus on:
- Target Market/ Target Audience- divided into age, gender, social status e.g.
- Teenagers, computer geeks, stay-at-home mothers, jetsetters, corporates, etc.
- Emotive Language
- Logo-Picture? graphic used as an identifying symbol. It acts as a signature for a brand
- Slogan-Short, memorable phrase that is immediately associated with a brand.
- Clever wording? Body Copy
- Celebrity Endorsement
ACTIVITY 1- QUESTIONS (ANALYSING AN ADVERTISEMENT)
Study the advertisement below and answer the set questions below. (Find the advertisement on the link*)
https://drive.google.com/file/d/18OJ0jUEHwrzWhomaOxS7u-B5deROTXyj/view?usp=sharing
1. Name the product being advertised? (2)
2. Refer to the headline.
Why is the word, 'Spray', written in a larger font? (2)
3. Refer to the visual of a throat.
Why does the advertiser include an image of a thorny stem? (2)
4. Refer to the words 'Antiviral and antibacterial action.'
The Underlined part is called a........ (2)
5. Quote TWO consecutive words to prove that the advertised product is safe to use. (2)
6. Why would it be important to know that A. Vogel has been a 'Pioneer' in in Natural Health- Since 1923? (2)
7. How can the reader obtain more information about the advertised product? (2)
8. Discuss whether the advertisement would convince you to buy the product (5)
Source- https://www.magzter.com/ZA/Caxton-Magazines/Essentials/Lifestyle/111012
Process
Please read at the PowerPoint presentation below that I have created for the Advertising lesson.
Watch the lesson below about Advertising. Link*
Evaluation
Below is the rubric that will you when answering the task.
| QUESTION | MARKS | CONTENT |
|---|---|---|
| 1. | (0-2) | - Correct name and correctly spelt. |
| 2. | (1-2) |
- Reason is valid or correct - Understanding is shown |
| 3. | (1-2) | - Reasonable thinking is applied |
| 4. | (0-2) | - Previous knowledge is still remembered |
| 5. | (0-2) |
- Both words correctly quoted - Only one word is correct |
| 6. | (1-2) | - The reason is valid or correct |
| 7. | ((0-2) | - Valid points are made |
| 8. | (1-5) | - Accurate discussion |
Conclusion
In conclusion look for an advertisement of any brand or product and write an analysis of no more that 100-150 words, using the vocabulary used in Advertising.
Credits
Watch this video to gain more insight about advertising in social media and the benefits.