Business Studies (Marketing Function)

In my introduction I will be giving brief explanation of what marketing is all about, I will then give explain to my learners that how marketing bridges the gap ,connecting the business with the consumer.

1. What is marketing. 

2.Name the seven P's of marketing. 

3.List 6 considerations when choosing a method of transportation.

4.State the product development process.

5. Discuss the stages of product life cycle.

Definition of marketing

• Marketing is used to deliver value to the customers and satisfying their needs.

• The aim is to link the business products and services with the customer needs and wants

. • Marketing also aims to get the right product or service to the right customer at the right place and at the right time.

• Businesses also establish a target market or maintain market share of a current product and locate the most appropriate customers through marketing activities

1.2 The role of the marketing function

• Support the overall objectives of a business, which is to maximise profits

• The marketing team needs to work closely with staff members from other business functions.

• Gather information about customer needs, preferences and buying behaviour and share information with other departments.

• Assist the development of the marketing strategy in collaboration with senior management from other business functions.

• Develop a marketing plan using elements of the marketing mix.

• Develop sales forecasts and projections and provide this information to other business functions.

• Decide which products or services the business will sell and how the products will be distributed.

• Determine what prices (cash or credit) they are going to sell.

1.3 Marketing activities

1.3.1 Standardisation and grading

• Standardisation is the process of developing a uniform set of criteria to ensure the production of quality goods.

• Standardisation also refers to taking steps to ensure that goods produced meet the required standards.

• Grading is the process of sorting individual units of a product into specified classes or grades of quality.

• Standardisation lays down the standards or grade of quality.

• Grading is the process of classifying agricultural products into categories according to their quality.

1.3.2 Storage

• Refers to the storage of goods after have been produced, until it is consumed or dispatched to intermediaries, wholesalers or retailers

. • The storage facility will be influenced by the type of goods that must be stored. •

Storage is needed as goods must be often in the warehouse until the final consumer need the goods.

• When goods are stores, they must be insured against fire/theft/damage etc.

1.3.3 Transport

• Products must be transported from storage facilities to intermediaries, wholesalers or retailers

. • The method of transport will be influenced by the type of products that must be transported.

• Transport ensures that products are moved from the producer to the consumer.

Memorandum and a rubric will be used to mark the work.Five Questions for the work.

Mark Allocation:

Question 1(2)

Question 2 (7)

Question 3 (6)

Question 4 (8)

Question 5 (12)

I will conclude my lesson by asking questions to my learners so that I can identify  those learners who did not understand some of the content of marketing function. 

Platinum Business Studies Grade 11 by A Pinnock. J Strydom. A Viljoen.

Name: Mr Mampana 218060432

School: Makupula Secondary 

Subject: Business Studies FET. (EMS.GET

Email. masixolemampana@gmail.com

Cell No: 074 735 5228