Introduction
Good day learners.
How did that business know that the product/service will actually sell? How do they know their target market? these are the questions that one tend to ask and the answer is MARKETING.
Marketing is one of the eight business functions. As you have learnt in class, this topic is about selling a product or a service. The purpose of this assignment is to examine what the learners know about marketing and if they will be able to market their own product or service.
Task
Business studies assignment
Topic: Marketing
Marks: 50
Due date: 4 June 2021
Font: 12, Arial
Instructions:
- In groups of 3-5, you are expected to market a product or a service of your choice.
- Make use of graphs, pictures, charts e.tc
- References must be in Harvard style
- The marketing plan needs to answer the following questions.
1. What product or service would you be marketing?
2. Why did you choose this particular product or service?
3. Who is your target audience?
4. The 4ps for your marketing plan?
5. What method was used to determine the market research?
6. Explain why you think this product/ service will last in the market?
7. Which industry does this product or service operate in?
Process
- Firstly, Form in groups of 3-5
- Secondly, You are required to read on this article and watch this video to understand more of what marketing is and how it functions.
Article: https://www.thebalancesmb.com/what-is-marketing-2296057
YouTube:
- Thirdly, identify your product or service then create your marketing plan, following the given questions as guidance.
Evaluation
Assignment evaluation sheet
| weight | mark | |
| Introduction & conclusion | 5 | |
|
Marketing plan (each question is 5 marks)
|
35 | |
| Pictures/charts | 5 | |
| References, grammar, tone | 5 |
TOTAL:50
Conclusion
This is the end of the assignment, Let us conclude this assignment by summarizing marketing as a business function.
marketing is when an individual/ business promotes and sells a product or a service. before the individual/ business can market a product or service, a market research needs to be done to determine whether the product or service will be a success. we look at the target audience, the 4Ps, advertising, profitability, customer needs e.tc.
Wongalethu Siqwepu- 218203608
Credits
Teacher Page
This topic was chosen for the learners to understand the core principles of marketing and how marketing has a huge impact on the selling of the product or service. after the task I believe that the learners will know how individuals and businesses choose to market their product or service.
I hope that the learners will enjoy working through this assignment.