Introduction
Imagine you are selected to participate in a national entrepreneurship competition inspired by real initiatives like student business simulations in Greece.
Your mission: create a startup that solves a real-world problem.
Young entrepreneurs are changing the world—now it’s your turn.
Scan the QR code to begin!
Task
Students should be divided into groups and:
1. Identify a real problem and research your target market
2. Design your business idea to solve it
3. Create a simple business plan
4. Present your idea
Process
1. Identify a Problem
You have these 4 categories: school life, environment, technology, everyday inconveniences
What frustrates people? Why? What could be improved?
2. Assign Team Roles
Watch this video https://www.youtube.com/watch?v=UJhy9qEAmWQ and decide who will be:
→ Innovator: comes up with ideas & problem-solution
→ Researcher: gathers data & trends
→ Financial Planner: pricing & revenue model
→ Designer: branding, logo & promotion
→ Presenter: delivers the final product
3. Create your Business Idea
Depending on your roles, each member is required to create:
→ Logo
→ Slogan
→ Social media mockup
→ Product design
4. Present your Business Idea
Create a 3–5 minute pitch including:
→ Problem
→ Solution
→ Target audience
→ Why your idea is unique
RESOURCES
Identify a problem
https://notebooklm.google/ (research tool)
https://gamma.app/docs/Step-1-Identifying-a-Problem--jsxj35z5526mr4d
https://trends.google.com/trends/ (research tool)
https://www.statista.com/?srsltid=AfmBOorhLGBNxr9yQ8jh2bLGFMyZXLX3j9fy1QSZlU-JyKKF3ovUjSyB (research tool)
https://www.napkin.ai/ (useful for brainstorming)
Create your business idea
https://www.youtube.com/watch?v=JJyLynh5d6M (helpful info)
https://looka.com/ (to create logos)
https://namelix.com/ (business name generator)
https://ideogram.ai/t/explore (generate images)
https://coggle.it/ (mind mapping designed for clarity & collaboration)
https://www.toonytool.com/ (create map image)
https://www.design.com/ (design business cards)
Present your Business Idea
https://view.genially.com/60a39fe1345bfc0d106e376c
Evaluation
| Category | 4 – Excellent | 3 – Good | 2 – Developing | 1 – Needs Improvement | |||
|---|---|---|---|---|---|---|---|
| Problem Solving |
|
|
|
Struggles to understand problem; solutions missing or ineffective | |||
| Collaboration | Actively contributes, supports others, and works very well in a team | Works well with others and contributes regularly | Participates inconsistently or has minor teamwork issues | Rarely contributes or has difficulty working with others | |||
| Creativity & Innovation | Highly original ideas; shows strong imagination and innovation | Some original ideas; shows creativity | Limited originality; relies on common ideas | Little to no creativity; ideas are repetitive or copied | |||
| Presentation Skills | Clear, engaging, well-structured, and confident delivery | Mostly clear and organized with minor issues | Somewhat unclear or disorganized; limited engagement | Unclear, disorganized, or difficult to follow |
Conclusion
By the end of the lesson, students will be able to:
→ Identify a real-world problem and propose a business idea to solve it
→ Understand basic business concepts (target market, value proposition, revenue)
→ Conduct simple research and make evidence-based decisions
→ Present and justify their business idea clearly
Credits
Created by:
Mytilinaiou Athina, Chatzimoisiadou Zoe, Sidiropoulou Evangelia