Introduction
With the recent proliferation of online shopping around the world, Black Friday is now celebrated in many countries beyond the United States. It's a familiar event in our daily lives, with students taking advantage of the low prices to get the things they need. As the holiday approaches, we thought we'd take a look at what Black Friday is all about.
Here's what you'll learn about Black Friday.
1) Learn about the history and origins of Black Friday.
2) Analyze consumer psychology around Black Friday.
3)Research how Black Friday is celebrated in other countries outside of the United States.
4) Investigate the environmental impact of mass consumption on Black Friday.
5) Research Black Friday marketing strategies for consumption items of interest to you.
The above topics are a guideline to get you started on your in-depth exploration of Black Friday.
If there's anything else you'd like me to explore, or you've always been interested in, feel free to add to the list!
Task
I'd like to give you an assignment to work individually and in groups on the above.
Based on the individual activity, you can proceed with the group activity.
<Individual activity>
1) Learn about the history and origins of Black Friday and take brief notes
2) Research Black Friday marketing strategies for a consumer item of interest to you and submit your notes.
<Group Activity>
1) Analyze consumer psychology related to Black Friday.
2) Research how Black Friday is celebrated in other countries outside of the United States.
3) Research how Black Friday creates mass consumption and its impact on the environment.
Process
<Individual Activity>
1) Research the history and origins of Black Friday and write a brief note (no more than 1 page on A4 paper)
2) Submit a note researching Black Friday marketing strategies for a consumer item of interest to you.
(A4 paper, no more than 3 pages, attach images.)
Example)
If you are interested in “clothes,” write about what promotions are offered during Black Friday at your favorite sites that you normally frequent
1) How much more of a discount they are offering because of Black Friday on top of their existing price.
2) If there is no price reduction, what other perks they are offering, such as extra points.
3) Scan through the site and see if there are any items you weren't planning on buying but are now tempted by Black Friday.
Write the above in the format provided and submit it.
<Group Activities>
1) Analyze the consumer psychology related to Black Friday (1 page A4 paper)
➔ Based on your individual assignment analysis, briefly summarize the information and submit it in the format provided.
2) Research how Black Friday works in other countries outside of the U.S. (1 page A4 paper)
➔ Search for articles on your assigned tablet and research the culture of each country.
Example)
3) Research how Black Friday leads to mass consumption and how this impacts the environment. (1 page A4)
➔ Research the amount of trash and stuff consumed before and after Black Friday and summarize your discussion of the environmental impact.
Evaluation
<individual activity>
1)Did you take notes based on accurate information and understanding of the history and origins of Black Friday?
2) Did you specifically research the marketing strategies for the consumer item of interest and write in detail with appropriate examples?
3)Have you gathered relevant information from a variety of sources and analyzed it logically?
4) Did you include your own thoughts or opinions about Black Friday promotions?
5)Did you follow the format and specifications?
6)Did you express the characteristics of Black Friday based on your own experience or take a creative approach to a specific item that triggered your purchase intentions?
<group activity>
1) Is the information presented in the assignment based on accurate and reliable sources?
2) Are students well-researched in terms of the history and consumer psychology associated with Black Friday?
3) Did students add original approaches to existing sources or ideas to accomplish the task?
4) Did the research and analysis provide new perspectives or creative solutions?
Conclusion
Upon completion of this assignment, students will be able to conclude that
1. learn how Black Friday is more than just a sales event, but is closely tied to consumer psychology, economics, and marketing strategies, which in turn develops critical thinking skills about how large shopping events impact the economy.
2. students will develop research and information analysis skills as they investigate the historical background, marketing techniques, and environmental impact of Black Friday, identifying credible sources and summarizing and analyzing them.
3. by investigating the impact of mass consumption on the environment and society, this activity will help students understand the environmental issues and resource implications of large shopping events, which will instill an understanding of social and environmental responsibility by raising awareness of sustainable consumption and responsible behavior.
4. through the analysis of Black Friday's marketing strategies and consumer psychology, students will learn real-life marketing concepts and explore the various factors of consumer behavior, which can help them in their future studies in business, economics, and social sciences, instilling an understanding of the fundamentals of marketing and consumer behavior.
5. During group work, students will learn about the importance of effective communication and collaboration as they divide roles and work together to complete tasks.
After each group activity, come forward and give a group presentation. The key to this presentation is that you will be presenting based on your research, but be sure to organize your argument logically and utilize visuals effectively in your delivery.