Advertising hotels

Introduction

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Advertising is the business of trying to persuade people to buy products or services. Different types of advertising methods and media are:
  • Online advertising
  • Cell phone and mobile advertising
  • Print advertising
  • Broadcast advertising
  • Outdoor advertising
  • Product placement advertising

 

 

Task

You work for an important travel agency. This week different clients have contacted you and they have stated their interests, likes and needs. 

Work in pairs. Choose your potential clients and evaluate their profiles. After that, choose two hotels and imagine how you can convince one of them to book the accommodation you suggest. You are going to introduce them in a detailed way including all the necessary information to sell the places.

Potential clients:

  • Three friends who are in their twenties. They are sporty, they love visiting remote places.
  • A couple who are in their thirties. They enjoy extreme sports and like the mountains.
  • A family with two children. They are keen on beaches.
  • A single man/woman who is in his/her fourties and is fond of staying at hotels and enjoying the facilities.

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Process

Step 1:

You should imagine that you are one of the most successful advertisers and travel agents in the world.

Step 2:

Search for the most interesting /unusual/ amazing hotels around the world. Make a list and pick the ones that match your clients' profile.

Step 3:

Find information about, for example:

  1. What services do they offer?
  2. What makes them special?
  3. How much does it cost?
  4. Are they open throughout the whole year or are they seasonal hotels?
  5. Where are they?
  6. How about the bedrooms?

Step 4:

By using the information that you have found, create short video-clips, posters, brochures, etc. to advertise your hotels. You can also add some guests’ comments about the places or how they are rated in different websites.

Step 5:

Present your ad to your teacher.

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Evaluation

You will be evaluated on a scale of 1-5 on these points:

  • Content
  • Clarity of speaking
  • Language accuracy
  • Audio-visuals
  • Body language
  • Pace

1. Not very successful

2. Could be better

3. Average

4. Quite good

5. Very good

Conclusion

Dear team,

Congratulations! You have worked in teams, looked for pieces of information and taken part in discussions. Not only that! You've been able to put into practice the points we dealt with in our classes.

You've done a great job! I hope you've enjoyed it.

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