Introduction
Have you ever dreamed of starting your own food business? Maybe selling snacks, drinks, or homemade goodies? In this WebQuest, you and your group will become food entrepreneurs! You’ll research, plan, and develop a small food business idea—from concept to marketing. You will create a product, calculate its cost, and design a marketing campaign. This is your chance to turn your ideas into something real and exciting!
Task
You will work in a group to develop a small food business idea. Your final output will include:
A creative food product idea
A basic business plan (including cost and pricing)
A digital marketing poster or short video ad
A group presentation to "pitch" your idea to the class
Your goal is to show that your product is tasty, affordable, and ready for
the market!
Process
1. Form groups of 3–4 students.
2. Choose a food product (e.g., chips, cookies, flavored drinks, native snacks).
3. Do research using the links provided:
What ingredients and tools do you need?
What are the costs?
How will you package and price your product?
4. Create a short business plan that includes:
Product name and description
Target market
Costing (raw materials, packaging, etc.)
Selling price and estimated profit
5. Design a marketing material:
Use Canva to make a digital flyer OR
Record a 1-minute promotional video
6. Present y
our food business idea to the class!
Evaluation
Criteria Excellent (4) Good (3) Fair (2) Poor (1)
Product Creativity Unique and original Creative idea Somewhat original Unclear or copied
Business Plan Clarity Very clear and detailed Mostly clear and complete Missing some parts Lacking key details
Costing & Pricing Accurate and realistic Mostly accurate Needs corrections Unrealistic or missing
Marketing Material Eye-catching and professional Clear and well-made Basic effort Poorly done
Team Collaboration Excellent teamwork Mostly cooperative Uneven contributions Poor teamwork
Presentation Engaging and confident Clear and organized Needs improvement Confusing or incomplete
Conclusion
You’ve just taken your first steps into the world of business! Through this WebQuest, you learned how to create a product, plan your costs, think about customers, and market your ideas. Even if you don’t start a business right now, you now know what it takes. Maybe one day, we’ll see your product in stores. Keep dreaming, and keep building!
Credits
This WebQuest was designed as part of a high school Technology and Livelihood Education (TLE) course, focusing on entrepreneurship and food processing. The goal is to help students learn how to conceptualize, plan, and promote a small-scale food business.
Special thanks to the following resources:
Department of Trade and Industry (DTI) – www.dti.gov.ph
Inquirer Business – “How to Start a Food Business” article
Department of Health (DOH) – www.doh.gov.ph
Canva – www.canva.com for flyer and poster creation
BPlans – for sample business plan structures – www.bplans.com
CreateWebQuest.com – for hosting this project
Teacher Page
Entrepreneurship